Brand Tone

Artistic & Creative, Exclusive & Unique, Edgy & Youthful, Passionate, Confident & Bold

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Quality
• •Artistic Self-Expression
• •Fusion & Cultural Blending
• •Exclusivity

Best Practices

• •Embrace Exclusivity: Use language that emphasizes the limited nature and uniqueness of the products (e.g., 'limited run,' 'one of a kind,' 'for the select few,' 'stand out from the rule').
• •Highlight the Artistic Process & Fusion: Talk about the creativity, passion, and craftsmanship involved, referencing the Spanish-Japanese design influence.
• •Use empowering and confident language.
• •Adapt to the Platform, but Keep the Core: While TikTok copy might be more informal and use trending sounds/hashtags, and website copy more descriptive, the core values of uniqueness, artistry, and exclusivity should always shine through.
• •Consistency in brand personality is key across all channels.

Social Perception

Intriguing & Visually Appealing, Youth-Oriented & Trendy, Design-driven with a streetwear influence.

Copy Examples

• •"Very limited pieces for unique individuals."
• •"A fashion movement born in Japan and designed for those few who appreciate what stands out from the rule."
• •Descriptions emphasizing the intricate process of customizing items with rhinestones and crystals.
• •Taglines or descriptions highlighting the Spanish-Japanese fusion style.
• •Content showcasing custom watches and phone cases with a focus on detail and quality.