Brand Tone

Personal and Approachable, Craft-Oriented and Authentic, Helpful and Customer-Focused, Proudly Local and Small Business, Warm and Celebratory.

Brand Values

• •Family
• •Craftsmanship and Quality
• •Personalization and Customization
• •Customer Satisfaction
• •Entrepreneurial Spirit and Hard Work
• •Community Support
• •Supporting Small Business

Best Practices

• •Embrace the Family Story: Consistently weave in the narrative of being a husband-and-wife team, their journey, and the family aspect of the business. This builds authenticity and a personal connection.
• •Highlight "Handmade" and "Custom": Always emphasize the made-to-order, handcrafted nature of the products and the extensive personalization options available. This reinforces the value of unique craftsmanship.
• •Maintain a Warm, Friendly, and Slightly Folksy Voice: Use approachable language. Imagine talking to a friendly neighbor who is skilled in their craft. Avoid overly corporate or impersonal jargon.
• •Showcase Customer Creations and Testimonials: Sharing user-generated content and positive reviews reinforces social proof and the joy your products bring, aligning with the celebratory and customer-focused tone.
• •Emphasize Local Roots and "Made in the USA": Regularly mention that products are made in Michigan. This appeals to customers looking to support local and American-made goods and reinforces community values.

Social Perception

High-Quality and Beautiful Products, Reliable and Efficient Service, Excellent Customer Care, Source of Unique and Meaningful Gifts, A Valued Local Business, Authentic and Trustworthy.

Copy Examples

• •Welcome your little one with a touch of handmade love. Our custom wooden name signs are crafted just for you in our Michigan workshop, because every new beginning deserves a beautiful heirloom. ✨ Design yours today at kobasiccreations.com!
• •From 'I do' to forever. Let Kobasic Creations add a personal touch to your special day with custom wooden signs that tell your unique love story. Handcrafted with care, for moments you'll cherish. Browse our wedding collection.
• •Make your house a home with pieces that speak to your heart. ❤️ At Kobasic Creations, we pour our family pride into every custom wood sign and decor item. Support small, shop handcrafted. What will you create?
• •Proudly made in Escanaba, Michigan! 🇺🇸 When you choose Kobasic Creations, you're not just getting a beautiful, personalized piece – you're supporting a family business and American craftsmanship. Thank you for helping our dream grow!
• •The most wonderful time of the year deserves the most personal touches. ✨ Discover unique, handcrafted wooden ornaments and holiday decor at Kobasic Creations – perfect for gifting or making your own home merry and bright.