Brand Tone

warm, caring, and artisanal

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Individuality
• •Safety & Comfort for Babies/Children
• •Aesthetic Appeal & Design
• •Personal Touch & Customer Connection

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of your brand voice (Warm, Caring, Artisanal) and provide examples of "do's and don'ts." This ensures anyone writing for the brand stays consistent.
• •Prioritize "Handmade" and "Quality" Language: Consistently weave in words and phrases that emphasize the craftsmanship, unique nature, and high-quality, safe materials (e.g., "crafted by hand," "small-batch," "Oeko-Tex certified," "heirloom quality," "made with love").
• •Speak Directly and Warmly to Your Audience: Use "you" and "your little one." Address their needs and desires as parents or gift-givers. Maintain a friendly, approachable, and empathetic tone in all communications, including customer service responses.
• •Tell the Story: Briefly incorporate the "why" behind Koba Handmade. Whether it’s in an "About" section, a blog post, or a social media caption, sharing the passion and personal touch reinforces the artisanal value. Highlight the maker or the small studio aspect.
• •Ensure Visuals and Text Align: The beautiful, soft, and high-quality visuals are a strong point. Ensure the copy always complements and enhances what is seen. If the image shows intricate detail, the copy can highlight the "careful stitching" or "thoughtful design." The tone of the imagery (gentle, clean, loving) should be mirrored in the words.

Social Perception

Positive & Appreciative: Customers who interact online seem genuinely pleased with the products. They frequently praise the beauty, softness, and quality of the items.

Copy Examples

• •Sweet dreams and happy adventures start here! ✨ Our new [Pattern Name] playmat is lovingly handmade with the softest Oeko-Tex certified cotton, creating a cozy and safe little world for your tiny explorer. Perfect for tummy time, giggles, and all those precious first moments. Tap to shop this handmade haven! #KobaHandmade #HandmadeWithLove #Playmat #NurseryDecor #BabyEssentials
• •Mealtime messes just got a little more charming! Each Koba Handmade bib is crafted with care from absorbent [Material] and backed with [Backing Material] for extra protection. Designed for comfort and style, these bibs are as practical as they are adorable. Because every little detail matters when it comes to your precious one. Handmade in Belgium, just for you.
• •Preparing for your little arrival? At Koba Handmade, we pour our hearts into creating beautiful, safe, and unique essentials for your baby. From the softest playmats to the most practical diaper bags, discover handcrafted treasures made with love and Oeko-Tex certified materials. Welcome your baby with the gentle touch of handmade. Shop our collection: [Link]
• •Create a serene and stylish nursery with Koba Handmade. Our collection of [Product 1, e.g., 'cushions'], [Product 2, e.g., 'mobiles'], and [Product 3, e.g., 'storage baskets'] are all handcrafted with an eye for detail and a heart for little ones. Soft textures, gentle colors, and the unique touch of handmade artistry. Pin your favorites for your dream nursery! #HandmadeNursery #BabyRoomIdeas #KobaHandmadeBelgium
• •Koba Handmade is born from a passion for creating beautiful, lasting pieces for the little people in your lives. Every stitch, every fabric choice, is made with love and attention to detail, right here in our Belgian studio. We believe in the magic of handmade, offering unique, safe, and cherished items that celebrate the joy of childhood.