Brand Tone

Youthful & Trendy, Confident & Empowering, Aspirational & Adventurous, Friendly & Approachable

Brand Values

• •Style & Trend-Consciousness
• •Quality & Comfort
• •Customer Confidence
• •Sustainability
• •Accessibility

Best Practices

• •Embrace the "Sun Seeker" Persona: Consistently use language that evokes warmth, adventure, freedom, and a love for the sun and sea. Think aspirational vacation vibes.
• •Keep it Youthful and Energetic: Use contemporary slang where appropriate (especially on platforms like TikTok), emojis to add personality, and an upbeat, positive voice. Avoid overly formal or stuffy language.
• •Focus on Confidence and Flattery: Highlight how the swimwear makes the wearer look and feel. Use words like "flattering," "confident," "curves," "enhances," and "comfortable."
• •Be Engaging and Conversational: Ask questions in social media captions, encourage user-generated content, and respond to comments in a friendly, approachable manner. Make the audience feel like part of a community.
• •Visually Align Copy with Imagery: Ensure the copy complements the vibrant, sunny, and often idyllic imagery used in their branding. The words should paint a picture that matches the visuals.

Social Perception

Generally Positive, Especially Regarding Style and Fit. Concerns about Customer Service and Policies. Seen as Trendy and Fashionable.

Copy Examples

• •Instagram Post Caption (Image: Model in a vibrant bikini on a sunny beach): Sun-kissed and sea-loved ☀️🌊 Our [Bikini Name] in [Color/Print] is all you need to chase those golden hour dreams. Tap to shop your next adventure! #KoanaSwim #SunSeeker #BeachVibes #VacayMode
• •TikTok Video Concept (User trying on different Koana swimsuits with upbeat music): Text Overlay: Found my new summer obsession! 😍 Koana Swim haul just dropped! Which one's your fave? ✨ #KoanaSwim #BikiniHaul #SummerStyle #SwimwearTryOn #FlatteringFit
• •Website Banner Text: Dive into Confidence. Explore our latest collection of flattering cuts and soft-touch fabrics designed for every sun seeker. Your dream swim style awaits.
• •Email Subject Line (New Collection Launch): Hey Daydreamer! NEW Arrivals Just Hit The Shore 🌊✨
• •Facebook Ad Copy (Targeting users interested in travel and fashion): Ready for your next escape? 🌴 Koana Swim delivers vibrant, comfortable, and super flattering swimwear that keeps up with your adventures. Shop our insta-worthy styles now and get 10% off your first order! #KoanaSwimwear #TravelInStyle #SwimsuitSeason