Tono de Marca

friendly, whimsical, and enthusiastic

Valores de Marca

• •Creativity and Craftsmanship
• •Joy and Nostalgia
• •Community and Connection
• •Passion

Mejores Prácticas

• •Embrace the "Kawaii" Language: Consistently use positive, cute, and enthusiastic words. Terms like "adorable," "cute," "cozy," "magical," "sparkly," and "happy" should be staples in your vocabulary to reinforce the brand's whimsical feel.
• •Highlight the "Handmade" and "Small Business" Angle: Remind your audience that they are supporting a small, passionate business. Phrases like "Handmade with love," "From our small studio to your home," and "Thank you for supporting a small business" build a personal connection and manage expectations.
• •Use Community-Focused Calls-to-Action: Encourage interaction beyond just purchasing. Ask questions like, "What character should we design next?" or "Share your work-in-progress with #KoalaTeaStitch." This builds community and makes customers feel valued.
• •Be Enthusiastic and Use Visual Language: Incorporate emojis (✨,💖,🌈) and descriptive language that paints a picture. Instead of "New Kit," try "Our new Pastel Dreams Kirby kit is here to float into your heart!" This matches the vibrant, visual nature of the products.
• •Maintain a Positive and Transparent Tone in Customer Service: Given the brand's past perception issues, it is vital to be exceptionally responsive, friendly, and transparent in all communications, especially when handling customer queries or issues. This builds trust and demonstrates a commitment to a positive customer experience, effectively creating a new reputation.

Percepción Social

The perception of Koala Tea Stitch is largely positive, with customers praising products as "adorable," "super cute," and of "excellent quality," leading to high average ratings. However, a negative undercurrent exists due to the brand's past as "A Stitch to the Past," which faced criticism for poor customer service and unfulfilled orders, causing some community members to advise caution regarding purchases, especially physical products.

Ejemplos de Copy

• •✨ New friend alert! ✨ Get your needles ready for our new Starry Mountains kit. 🏔️ Look at that little happy face! Perfect for cozy evenings and adding a touch of magic to your hoop. Available now as a full kit or PDF pattern. Link in bio! #crossstitch #xstitch #kawaii #smallbusiness #crafts
• •Capture your favorite lazy Pokémon in its natural habitat! This Snorlax Heart cross-stitch pattern is perfect for beginners and seasoned stitchers alike. With an easy-to-read chart and vibrant DMC color suggestions, you'll bring this sleepy pal to life in no time. The perfect project for a relaxing weekend!
• •Looking for your next obsession? ✨ We have over 300 cute, nerdy, and cozy patterns to get you started! From video games to cute animals, there's a project waiting for you. Check out our shop! #crossstitch #crossstitchoftiktok #handmade #gaming #fyp
• •Tired of the same old patterns? 🤔 Koala Tea Stitch offers hundreds of unique and adorable cross-stitch kits and patterns that will make you smile. ✨ Handmade in the UK and loved by stitchers worldwide! Shop our best-sellers today and get inspired.
• •Welcome to Your Happy Place. Handmade cross-stitch kits, stationery, and more, designed to bring a little bit of joy and a lot of color into your life. What will you create today?