Brand Tone

Friendly and Approachable, Playful and Witty (especially in Australian context, adapted for local markets), Reassuring and Trustworthy, Informative but Simple, Enthusiastic and Positive.

Brand Values

• •Customer Satisfaction
• •Comfort and Quality
• •Sustainability and Environmental Responsibility
• •Simplicity and Convenience
• •Innovation
• •Honesty and Transparency

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and experience rather than just talking about the company.
• •Keep it Simple and Clear: Avoid jargon and overly technical terms. Make the message easy to understand and relatable, reflecting Koala's value of simplicity.
• •Inject Personality (Warmth and a Touch of Playfulness): Maintain a friendly, approachable, and slightly witty tone that aligns with the global brand's "cheeky Aussie humour," adapted to be culturally relevant for the Italian market. Use emojis where appropriate on social media to enhance friendliness.
• •Highlight Benefits and Solutions: Clearly communicate how Koala products solve customer problems (e.g., better sleep, easier furniture buying, sustainable choices).
• •Be Authentic and Transparent: Reflect genuine brand values like sustainability and customer care. If making claims, ensure they are supportable and honest.

Social Perception

Positive Reputation, Innovative and Modern, Eco-Conscious, Customer-Centric, Good Value, Localized Appeal

Copy Examples

• •Sogni d'oro, senza pensieri. Prova il comfort Koala per 120 notti e riscopri il piacere di dormire.
• •Il tuo weekend merita il massimo relax. Il nostro divano [Nome Divano]? Comodo, stiloso e pronto a tutto, proprio come te. ✨ #KoalaLiving #ComfortItaliano
• •Pssst... Un sonno (e un salotto) da favola ti aspettano! Scopri le novità Koala.
• •Dormi bene, fai del bene. Con Koala, scegli comfort e sostenibilità per un pianeta più felice. 🌿
• •Stanco dei soliti mobili? Koala rivoluziona il tuo riposo e il tuo living con design intelligente, materiali di qualità e un servizio che ti semplifica la vita. Scopri la differenza!