Brand Tone

Approachable and Youthful, Informal yet Informative, Direct and Confident, Community-Oriented, Slightly Edgy/Urban

Brand Values

• •Quality and Purity
• •Natural Wellness
• •Legality and Transparency
• •Accessibility
• •Customer Experience

Best Practices

• •Know Your Koala: Always keep the core brand persona in mind – youthful, approachable, trustworthy, slightly urban, and focused on natural wellness. Before writing, ask: "Does this sound like Koala CBD?"
• •Speak Their Language: Use clear, straightforward German (as it's their primary market) with a contemporary feel. Avoid overly technical jargon unless explaining product specifics, and even then, simplify where possible. Incorporate emojis (like the 🐨 or relevant nature emojis 🌿) where appropriate, especially on social media, to enhance approachability.
• •Highlight Quality & Trust Calmly: Reinforce values like organic sourcing, EU-certification, and lab testing, but do so in a confident, reassuring way rather than an overly clinical or defensive manner. The quality should speak for itself through a tone of assuredness.
• •Focus on the Feeling: Connect products to the benefits and feelings they offer – relaxation, balance, better sleep, natural well-being. Use descriptive language that evokes positive experiences.
• •Stay Consistent Across Channels: Whether it's a website product description, an Instagram caption, or a YouTube video script, the underlying tone and core messages should remain consistent. This builds brand recognition and trust. PA Sports's involvement already sets a certain vibe; ensure all other communications align with this established presence.

Social Perception

Positive for Users, Credibility through Association, Growing Acceptance, Focus on Legality, Modern and On-Trend

Copy Examples

• •Unwind Your Way. 🐨 Koala CBD: Premium Quality, Smooth Vibes.
• •Meet your new chill partner. Our Koala CBD Oil is crafted from the best EU-certified hemp for that pure, natural calm you've been looking for. Just a few drops to find your balance. Organically grown, lab-tested, Koala-approved. 🌿
• •Weekend mode: ON. ✨ Featuring our favorite [Product Name] for those essential moments of peace. How are you chilling with Koala CBD today? Let us know below! 👇 #KoalaCBD #ChillVibes #NaturalWellness #CBDLife
• •Koala CBD: More than just CBD. We're about bringing you top-shelf, natural wellness straight from Switzerland, right here to Germany. Founded with a passion for quality and the power of hemp, we're here to help you live a little smoother. 🐨
• •🐨 Psst... Your Koala CBD Faves Just Got Fresher! + New Drops!