Brand Tone

Professional and Authoritative; Benefit-Oriented and Aspirational; Value-Driven

Brand Values

• •Quality
• •Style and Modern Design
• •Comprehensive Solutions
• •Australian Focus

Best Practices

• •Lead with the Solution, Not Just the Product: Instead of saying "We sell LED lights," say "Create a bright, modern, and energy-efficient home." Focus on the benefit the customer gets (comfort, style, efficiency) before detailing the product features.
• •Use a Professional and Aspirational Vocabulary: Consistently use words like "premium," "elevate," "discover," "sleek," and "solution." This builds the brand's intended identity as a high-quality, modern retailer. Avoid overly casual slang or technical jargon where simpler terms will do.
• •Emphasize Core Values in All Copy: Every piece of content should touch on at least one brand value. A product description should mention "quality," an ad should highlight "style," and a shipping banner should reinforce "value."
• •Create a Persona for the Target Audience: Write as if you are speaking directly to a design-savvy professional or a homeowner who values quality. This person is busy, appreciates efficiency, and is willing to invest in a product that provides both performance and aesthetic appeal. The copy should be respectful of their time and intelligence.
• •Maintain Consistency Across All Text: The confident, professional tone used in the website's meta description ("Discover premium lighting...") should be the same tone used in product descriptions, email newsletters, and any future customer service communications. This creates a cohesive and trustworthy brand experience.

Social Perception

The public perception of Koala Lamps and Lighting is that of an unreliable, and in many cases fraudulent, online retailer. The professional website creates an impression of legitimacy that is not supported by the customer service and fulfillment experience reported by numerous buyers.

Copy Examples

• •It’s more than a light. It’s a statement. Our Linear Pendant collection combines minimalist design with brilliant illumination to transform your kitchen into a modern masterpiece. Discover the perfect blend of style and function. Shop now for free Australia-wide delivery.
• •Don't let cold mornings ruin your routine. Our Domus PTC Bathroom Heaters deliver instant, efficient warmth in a stylish, low-profile unit. Upgrade your bathroom experience today.
• •Introducing the Low-Glare Downlight: Brilliance Without the Blinding.
• •Achieve flawless, professional-grade lighting in any room. The 3A Lighting DL191 offers Tri-Colour flexibility, allowing you to switch between warm, neutral, and cool white to set the perfect mood. With its deep-recessed, anti-glare design and IP54 rating, it’s the ideal solution for creating sophisticated, comfortable light in living areas and bathrooms alike.
• •5 Common Lighting Mistakes to Avoid in Your Renovation