Brand Tone

Caring and Empathetic, Friendly and Approachable, Trustworthy and Authentic, Conscious and Responsible, Luxurious yet Accessible

Brand Values

• •Well-being and Self-Care
• •Quality and Craftsmanship
• •Sustainability and Ethical Practices
• •Australian Identity
• •Customer Focus
• •Generosity and Community Support
• •Accessibility

Best Practices

• •Prioritize \"Comfort\" and \"Care\": Consistently use language that evokes feelings of relaxation, well-being, gentleness, and support. Words like \"unwind,\" \"soothe,\" \"rejuvenate,\" \"nurture,\" and \"calm\" should be staples.
• •Emphasize Australian Roots Authentically: Weave in the \"Aussie owned and designed\" aspect naturally. This builds trust and a local connection without being jingoistic. Mentioning Melbourne origins can add a touch of urban sophistication.
• •Integrate Eco-Consciousness Seamlessly: Talk about sustainable materials, ethical production, and charitable giving as inherent parts of the product and brand story, not just add-ons. This reinforces the \"conscious and responsible\" tone.
• •Maintain a Warm, Empathetic Voice: Write as if you're speaking to a friend who needs some comfort and care. Use contractions, ask gentle questions, and show understanding of the stresses of modern life.
• •Balance Luxury with Accessibility: Use descriptive language that conveys the premium quality and feel of the products, but always circle back to the idea of \"luxury without the mark-up\" and the value of investing in well-being. Avoid overly opulent or exclusive language that might alienate.

Social Perception

Trusted Provider of Comfort Solutions, Ethical and Eco-Conscious Brand, Quality Australian Brand, Good Value for Money, Responsive and Caring Customer Service

Copy Examples

• •Unwind and embrace the calm. ✨ Our handmade knitted weighted blankets are more than just cozy; they're a hug for your nervous system, designed to melt away stress and invite deeper, more restful sleep. Crafted with love and sustainable materials, because caring for you and our planet goes hand-in-hand. Tap to discover your perfect comfort companion. #KoalaComforts #WeightedBlanketLove #SelfCareSunday #AussieMade #SustainableLiving
• •Drift into dreamland with Koala Comforts. 🐨 Our new Bamboo Pajama Collection is here! Luxuriously soft, breathable, and kind to your skin (and the Earth!). Because a good night's sleep starts with comfort you can feel good about. Shop local, sleep soundly. Explore the collection now and enjoy a little piece of Aussie-designed serenity. #KoalaComfortsPJs #SweetDreams #EcoFriendlyFashion #SupportLocalAU #LuxurySleepwear
• •Your Sanctuary of Comfort. ✨ Discover luxury homewares designed in Melbourne to help you relax, unwind, and rejuvenate. From our famous weighted blankets to eco-conscious self-care essentials, experience the Koala Comforts difference. Luxury without the mark-up, kindness in every thread. #RelaxUnwindRejuvenate #AussieHomewares #EthicallySourced
• •Warm Fuzzies, Inside and Out! 🥰 Thanks to your incredible support, last quarter we donated [Amount/Specifics] to the WWF Koala Appeal! Choosing Koala Comforts means choosing products that nurture you, while also helping protect our precious wildlife. Together, we're making a difference, one cozy moment at a time. Read more about our 'Koala Love' initiatives on the blog! #KoalaLove #GivingBack #CommunityComfort #SustainableChoices
• •Like a gentle, reassuring cuddle, our Minky Square Weighted Blanket is designed to soothe your soul. The plush minky fabric offers an extra layer of sensory delight, while the evenly distributed weight provides Deep Touch Pressure to help calm your mind and body. Perfect for snuggling up on the couch or adding an extra layer of comfort to your bed. Ethically made, locally designed – it's self-care, the Aussie way. #MinkyComfort #DeepSleep #AnxietyRelief #HomeSanctuary #KoalaComfortsAU