Brand Tone

Empathetic & Relatable, Supportive & Encouraging, Practical & Solution-Oriented, Authentic & Founder-Led, Friendly & Approachable

Brand Values

• •Empowerment of Women
• •Comfort & Freedom
• •Safety
• •Innovation & Practicality
• •Quality & Durability
• •Community
• •Supporting Small Business/Local Production

Best Practices

• •Embrace 'Her' Voice: Always write from the perspective of understanding and empowering active women. Use language that resonates with their experiences, challenges, and triumphs.
• •Focus on the Solution, Simply: Clearly and concisely explain how Koala Clip solves the 'no pockets' problem. Avoid overly technical jargon; emphasize ease of use and practical benefits.
• •Maintain an Encouraging & Supportive Tone: Infuse copy with positivity and encouragement. Celebrate movement and the freedom Koala Clip provides.
• •Weave in the 'Why': Subtly remind the audience of the brand's origin – a real woman solving a real problem. This builds authenticity and trust.
• •Be Relatable and Authentic: Use user-generated content, testimonials, and real-life scenarios to show the product in action and connect with the audience on a personal level. Highlight the 'life-changing' aspect that many users experience.

Social Perception

Life-Changing/Problem Solver, Innovative and Clever, Reliable, Supportive of Active Lifestyles, Community-Focused, Positive Word-of-Mouth

Copy Examples

• •Headline: Run Free. Worry Less. Your Essentials, Secure. Body: Tired of juggling your phone or bulky armbands? The Koala Clip slips discreetly into your sports bra, keeping your phone, keys, and cards safe and bounce-free. Finally, pockets made for you. Call to Action: Discover Your Freedom
• •Headline: Sweat-Proof. Bounce-Proof. Excuse-Proof. Body: Don't let anything hold you back. Our water-resistant Koala Clip protects your essentials through every run, jump, and stretch. Focus on your movement, not your gear. Call to Action: Shop the Collection
• •Headline: By Women, For Women Who Move. Body: We get it. That's why we designed the Koala Clip – the pocket you've always deserved. Comfortable, secure, and ready for anything. Join thousands of women who run unburdened. Call to Action: Hear Their Stories
• •Headline: Your Sports Bra's New Best Friend. Body: Turn any sports bra into the perfect phone-carrying solution. The Koala Clip’s smart magnetic design means no bounce, no fuss, just pure convenience. It’s so comfortable, you’ll forget it’s there. Call to Action: Find Your Clip
• •Headline: More Than a Pocket. It's Peace of Mind. Body: Knowing your phone is secure and accessible means you can focus on your workout, your safety, and your power. The Koala Clip has your back (literally!). Call to Action: Get Your Koala Clip Today