Tono de Marca

Elegant, accessible, exclusive, aspirational, whimsical, and welcoming, aiming to appeal to "dreamy, free and travelling souls."

Valores de Marca

• •Quality and Craftsmanship
• •Affordability
• •Customer Satisfaction

Mejores Prácticas

• •Embrace Storytelling: Use descriptive and evocative language that connects the jewelry to emotions and experiences, aligning with the "your treasure, your story" concept.
• •Maintain a Consistent Visual Identity: Ensure all imagery aligns with the bohemian and elegant aesthetic projected on the website.
• •Prioritize Transparency: To counteract the current negative perception, it would be crucial to be transparent about materials, shipping times, and return policies.
• •Engage with the Community: Actively manage and respond to customer feedback on all platforms in a professional and helpful manner to rebuild trust.
• •Use a Unified Lexicon: Consistently use keywords like "handcrafted," "exclusive," "unique," and "treasure" across all marketing materials to reinforce the brand's intended identity.

Percepción Social

Overwhelmingly negative, with customers perceiving the brand as untrustworthy, a potential scam operation due to unreceived orders and products of much lower quality than advertised. There is a significant gap between the brand's projected image and the actual customer experience.

Ejemplos de Copy

• •Find the piece that tells your story. Our handcrafted jewels are made for the dreamer in you. ✨ #KoalaJewels #HandmadeStory
• •Elegance You Can Afford. Discover our exclusive collections and enjoy up to 75% off for a limited time.
• •Delicately handcrafted, our Hummingbird Enamel and Zirconia Earrings are a symbol of joy and freedom. A unique treasure designed to make your spirit soar.
• •Join Club Koala! Be the first to know about our new arrivals and receive exclusive access to our secret sales. Your next treasure awaits.
• •Unique Handcrafted Jewelry | Koala Brands | Shop Now for exclusive designs and free shipping on all orders.