Brand Tone

Aspirational yet accessible, encouraging, chic, positive, empowering, friendly, and direct, focusing on the tangible benefits of looking good and feeling confident.

Brand Values

• •Style
• •Affordability
• •Quality
• •Versatility
• •Effortlessness

Best Practices

• •Lead with "Effortless Elegance": Every piece of copy should reflect the core idea that style can be both beautiful and easy. Use words like "effortless," "simple," "chic," and "versatile" to reinforce this message.
• •Stay Positive and Empowering: Use an uplifting and encouraging tone. Frame your products as tools that help customers express themselves and feel confident. Phrases like "elevate your style" or "discover your look" work well.
• •Keep it Clear and Direct: Avoid overly complex or technical fashion jargon. The copy should be easy to read and understand, reflecting the "effortless" nature of the brand. Get straight to the benefit for the customer.
• •Focus on Versatility and Occasion: Highlight how and where customers can wear the clothes. By mentioning "from work to weekend" or "for every occasion," you underscore the value and practicality of the products.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the aesthetic of the images. If the visuals are clean, modern, and bright, the copy should be as well. Consistency across all channels is key to building a strong, recognizable brand identity.

Social Perception

Perceived as a go-to online source for trendy, affordable fast-fashion and wardrobe staples. Customers are drawn to its current styles at competitive prices, seeing it as a practical and stylish option for modern women, especially professionals, seeking effortless style without significant financial investment.

Copy Examples

• •Effortless style has arrived. ✨ Discover our new collection of must-have pieces designed to take you from desk to dinner. Chic, versatile, and oh-so-you. Tap the link in bio to elevate your look. #KOAstyle #newarrivals
• •Your work-life wardrobe, upgraded. The KOA collection features polished tops and versatile dresses that blend style with comfort for the modern professional. Look sharp, feel confident. Shop now for free shipping over $50.
• •Cozy up in style. Our new cardigans and sweaters are here to add a layer of chic to your autumn days. Perfect for a brisk walk or a quiet coffee break. Find your new favorite layer at KOA.
• •Dress for the moment. From casual days to special nights, our curated collection has the perfect outfit for every occasion. Discover your effortless style with KOA.
• •Style inspiration for the week ahead. Our Lia Lapel Two-Piece Set combines sophistication and comfort for a look that’s both powerful and chic. Perfect for making a statement. #Workwear #OOTD #KOAfashion