Brand Tone

Empowering, Confident, Friendly, Approachable, Supportive, Understanding, Quality-Conscious, Sophisticated

Brand Values

• •Qualidade (Quality)
• •Liberdade (Freedom)
• •Conexão (Connection)
• •Sustentabilidade (Sustainability)
• •Authenticity and Essence
• •Versatility
• •Family Origin

Best Practices

• •Highlight Quality and Sophistication Subtly: While mentioning quality materials and craftsmanship is important
• •Be Approachable and Relatable: Incorporate the family story
• •Use Empowering Language: Focus on inspiring women and celebrating their achievements.
• •Show Understanding and Support: Acknowledge the diverse needs and lifestyles of women.
• •Maintain Consistency: Use the same tone and values across all copywriting.

Social Perception

A brand for women who want more out of life, valuing clothes that offer freedom and style for various scenarios, and believing that every moment deserves to be lived with style and confidence.

Copy Examples

• •Sinta-se confiante todos os dias com Use Viva. (Feel confident every day with Use Viva.)
• •Inspiring women to live their lives to the fullest with versatile and stylish clothing.
• •Use Viva: Roupas que se adaptam ao seu ritmo e respeitam sua essência. (Use Viva: Clothes that adapt to your rhythm and respect your essence.)
• •Descubra tecidos que oferecem durabilidade, conforto e sofisticação. (Discover fabrics that offer durability, comfort, and sophistication.)
• •Use Viva was born from a family's dream to create high-quality, versatile clothing for every occasion.