Brand Tone

Trendy, accessible, empowering, and sophisticated with a hint of western/boho influence.

Brand Values

• •Accessibility/Affordability
• •Empowerment & Confidence
• •Quality & Sustainability
• •Community Engagement
• •Unique Style

Best Practices

• •Prioritize clear and concise language that is easy to understand.
• •Emphasize the balance between luxury and affordability in all communications.
• •Encourage customer engagement by prompting them to share their experiences on social media.
• •Showcase diversity and inclusivity in marketing visuals.
• •Highlight the brand's commitment to sustainability (if applicable) to resonate with eco-conscious consumers.

Social Perception

A trendy and affordable brand that empowers women to express their unique style with confidence and sophistication, while also promoting sustainable practices and community engagement.

Copy Examples

• •"Elevate your style with our latest western-boho collection. Luxurious designs, affordable prices."
• •"Embrace your unique self with Knupp Kouture. Shop our trendy pieces and feel confident and stylish!"
• •"Looking for that perfect outfit? Knupp Kouture offers high-quality, sustainable fashion that empowers you!"
• •"Tag @knuppkouture and show us your style for a chance to win discounts and be featured! #KnuppKoutureStyle"
• •"Introducing the 'Florence Zebra Maxi Dress' - A touch of luxury, crafted for your everyday adventures. Shop now and unleash your inner style icon!"