Brand Tone

transactional, straightforward, and neutral

Brand Values

• •Accessibility
• •Efficiency
• •Comprehensiveness

Best Practices

• •Define a Persona: Decide who you are speaking to. Is it a small business owner, a creative artist, or someone planning an event? Write as if you are speaking directly to that person. This will naturally guide your tone.
• •Lead with the Benefit: Instead of just listing features (e.g., "T-Shirt Printing"), start with the customer's goal (e.g., "Create a T-Shirt That Gets Noticed"). Frame your products as solutions.
• •Use "You" and "We": Employ conversational language. "You can upload your design" and "We'll ensure the quality" creates a more direct and personal connection than the passive, neutral voice currently used.
• •Tell a Story (Even a small one): Use product descriptions and future social media posts to hint at the "why." Why is a quality print important? Who uses these products? Short narratives build brand identity and trust.
• •Develop a Content Guide: Create a simple document that outlines your chosen tone (e.g., "Friendly, helpful, and professional"), key messaging points (e.g., "Quality, speed, and creativity"), and words to avoid. This ensures anyone writing for the brand stays consistent.

Social Perception

A blank slate, characterized by invisibility due to lack of online presence and social proof, which could be perceived as a risk by potential customers.

Copy Examples

• •Your vision, our craft. From vibrant DTF prints to detailed embroidery, we bring your custom apparel ideas to life. Fast, simple, and ready to wear. Create yours today!
• •More than just a t-shirt, it's your statement. Made with 100% soft-spun cotton and printed with high-fidelity inks that won't crack or fade, this is the perfect canvas for your brand, event, or personal style. Upload your design and let's get printing!
• •At KNT Print, we believe everyone has something to share. We started as a small workshop with a simple goal: make high-quality custom printing accessible to creators, entrepreneurs, and anyone with an idea. We handle the technical details so you can focus on your message.
• •From a single tee to a full run for your team. 🔥 Check out this crisp DTF print for our friends at [Client Tag]. Got a design? We’ve got the gear. #KNTPrint #CustomTee #DTFprinting #Merch
• •Ready to Print? Your Next Favorite Hoodie is Waiting.