Brand Tone

Passionate, Educational, Community-Focused, Authentic, Positive and Empowering

Brand Values

• •Sustainability
• •Waste Reduction (Zero Waste)
• •Community Support
• •Education & Awareness
• •Health & Non-Toxicity
• •Accessibility & Inclusivity
• •Ethical Sourcing

Best Practices

• •Always Lead with Purpose: Every piece of copy should tie back to KnoxFill's core mission of sustainability and waste reduction. Whether it's a product description or a social media post, the 'why' should be evident.
• •Speak the 'Local Knoxville' Language: Incorporate local references, address the Knoxville community directly, and highlight partnerships with Tennessee makers to reinforce the community-focused value.
• •Educate, Don't Preach: Share information and tips in an accessible, friendly, and empowering way. Avoid jargon or a condescending tone. Focus on the positive impact of small changes.
• •Show, Don't Just Tell, the Passion: Let the founder's enthusiasm and the brand's commitment shine through with authentic storytelling and vibrant language. Use emojis like 🌱♻️💚 where appropriate on social media to convey warmth.
• •Maintain Transparency: Be open about product sourcing, the benefits of refilling, and the journey of the business. This builds trust and reinforces the authentic nature of the brand.

Social Perception

Pioneering & Innovative, Trusted Resource, Community-Oriented, High-Quality Products, Making a Difference, Positive and Welcoming

Copy Examples

• •Headline: Tired of Trash Mountain? Knoxville, Let's Refill & Recharge Our Planet! Body: At KnoxFill, we believe small changes create mighty ripples. Bring your containers and join your South Knoxville neighbors in saying 'no' to single-use plastic and 'yes' to a cleaner, greener community. Discover amazing, locally-sourced goodies that love your home and our Earth. #KnoxFill #ZeroWasteKnoxville #ShopLocalTN
• •Headline: Your Kitchen Sponge Just Got a Conscience. (And So Did Your Shampoo!) Body: Did you know most everyday essentials come with a hefty side of plastic waste? At KnoxFill, East Tennessee's first refillery, we offer powerful, non-toxic alternatives that work like a dream. From sparkling dishes to happy hair, refill your favorites and feel good doing it! Learn more about our mission at knoxfill.com. #SustainableLiving #RefillRevolution #Knoxville
• •Headline: Meet Michaela, Your Local Waste Warrior! (She's Got a PhD in It!) Body: Our founder, Dr. Fill, isn't just passionate about reducing waste – she's an expert! KnoxFill was born from a desire to make sustainable choices easy and accessible for everyone in Knoxville. Come chat with us, explore our hundreds of eco-friendly products, and let's build a healthier planet, one refill at a time. #DrFill #KnoxFillStory #CommunityStrongTN
• •Headline: Less Waste, More Joy. That's the KnoxFill Promise. Body: Imagine a world with less plastic and more support for local makers. That's the world KnoxFill is building right here in Knoxville! We offer everything from soaps to spices – all with the goal of reducing your footprint and boosting our amazing Tennessee artisans. Join the movement! #KnoxvilleRefillery #SupportLocalMakers #EcoFriendlyHome
• •Headline: Refill Today, Protect Tomorrow. It's That Simple, Knoxville! Body: Every bottle refilled at KnoxFill is a victory for our planet. We provide the goods, you bring the container (or grab one of our free, donated ones!). Let's work together to reduce pollution and make Knoxville a beacon of sustainability. Check our TikTok @knoxfill for tips! #ReduceReuseRefill #KnoxvilleSustainability #EcoWarrior