Brand Tone

Sophisticated, classic, and quality-focused. Approachable nostalgia and conviviality.

Brand Values

• •Excellence and Quality
• •Craftsmanship
• •Authenticity & Tradition
• •Convenience
• •Shared Experience & Connection

Best Practices

• •Emphasize Premium Quality: Consistently use words like "premium," "quality," "craftsmanship," "handcrafted," "excellence," and "superior" when describing products and the brand.
• •Focus on Classic & Timeless Appeal: Reference the traditional nature of the cocktails and the authenticity of the recipes. Use language that evokes sophistication and enduring style.
• •Highlight Convenience with Elegance: While stressing the ease of "ready-to-drink," frame it as an effortless way to enjoy a high-end experience, not just a shortcut.
• •Maintain a Convivial and Approachable Undertone: Incorporate the idea of sharing, connection, and the joy of a good drink with good company, drawing from the brand's origin story.
• •Be Clear and Informative: Provide straightforward information about the ingredients, taste profiles, and serving suggestions, reinforcing the brand's expertise and transparency.

Social Perception

A provider of high-quality, premium ready-to-drink cocktails. Customers and reviewers highlight the authentic taste and convenience. Awards from respected competitions contribute to a perception of quality and craftsmanship. The brand is seen as a sophisticated option in the growing RTD market, catering to those who value well-made classic cocktails without the effort of making them from scratch.

Copy Examples

• •Headline: Elevate Your Evening. Effortlessly. Body: Knox & Dobson delivers the timeless taste of expertly crafted cocktails, ready when you are. Indulge in premium ingredients and classic recipes, no mixing required. Simply pour, share, and savor.
• •Headline: The Art of the Cocktail, Bottled. Body: Experience the dedication to quality and craftsmanship in every sip. Our award-winning Old Fashioned is a testament to tradition, made for your modern lifestyle.
• •Headline: From Our Corner to Yours: A Toast to Good Company. Body: Inspired by moments shared, Knox & Dobson brings you premium ready-to-drink cocktails. Perfect for gatherings, celebrations, or a well-deserved moment of personal indulgence.
• •Headline: Uncompromising Quality. Unmistakable Taste. Body: Discover the rich flavors of our Improved Whiskey Cocktail, crafted with straight-aged rye whiskey and the finest ingredients. It’s the classic cocktail experience, reimagined for today.
• •Headline: Your Favorite Classics, Expertly Prepared. Body: Whether it's a crisp Martini or a robust Rye Manhattan, Knox & Dobson offers the authentic cocktail experience without the fuss. Premium, portable, and perfectly balanced.