Brand Tone

Empathetic & Human-Centric, Inspiring & Hopeful, Educational & Informative, Authentic & Transparent, Collaborative & Inclusive, Conscious & Purpose-Driven

Brand Values

• •Humanity
• •Transparency
• •Ethical Production
• •Sustainability
• •Empowerment
• •Collaboration
• •Quality

Best Practices

• •Always Lead with Humanity: Center the stories and impact on the makers. Use names and personal (but respectful) details where possible to foster connection.
• •Maintain an Optimistic and Empowering Voice: Focus on the positive impact and the collective ability to create change, rather than dwelling solely on the negative aspects of the fashion industry.
• •Be Transparent and Educational: Clearly explain certifications, materials, and processes. Don't assume everyone understands terms like "Fair Trade" or "GOTS certified"; briefly explain their significance.
• •Use Inclusive and Collaborative Language: Words like "we," "us," "together," "join us," and "community" reinforce the collaborative spirit of the brand.
• •Ensure Authenticity in Storytelling: Avoid overly sentimental or generic narratives. Let the genuine stories of the makers and the brand's journey shine through. Highlight specific impacts and real experiences.

Social Perception

Positive & Respected, Trustworthy, Impactful, High Quality, Aspirational but Accessible

Copy Examples

• •Instagram Post (Image: A smiling maker holding a garment they produced): "Meet Maria, the artist behind your new favorite tee. Every stitch she makes tells a story of empowerment and fair opportunity. When you choose KNOWN SUPPLY, you choose to honor the hands that create. Wear the change. #KnownSupply #MeetTheMaker #EthicalFashion #HumanityInFashion"
• •Website Banner (Image: Diverse group of people wearing KNOWN SUPPLY clothing): "More Than Just Clothes. It's a Connection. Discover apparel that’s ethically made, sustainably sourced, and introduces you to the person who made it. Shop The Collection and Be Part of the Story. [Link to Shop]"
• •Email Subject Line: Your Purchase Has a Name. Email Body Snippet: "Hi [Customer Name], Remember that [Product Name] you recently purchased? It was handcrafted with care by [Maker's Name] in [Country/Region]. At KNOWN SUPPLY, we believe in the power of knowing. Knowing where your clothes come from. Knowing who made them. Knowing you’re part of a movement for a more human and sustainable fashion industry."
• •Twitter Post: "Tired of fast fashion's hidden costs? We're making transparency the standard. Every KNOWN SUPPLY piece connects you to its creator, ensuring fair wages & sustainable practices. Join us in reimagining the future of apparel. #EthicalFashion #SustainableStyle #WhoMadeMyClothes"
• •Product Description Snippet (for a GOTS certified organic cotton t-shirt): "Soft on your skin, gentle on the planet, and fair to the person who made it. This classic tee is crafted from 100% GOTS certified organic cotton by artisans like [Maker's Name], part of our Fair Trade Certified™ family. Feel good, look good, do good."