Brand Tone

Curated and Appreciative, Warm and Inviting, Ethical and Conscious, Stylish and Aspirational (yet accessible)

Brand Values

• •Supporting Independent Makers
• •Quality Craftsmanship
• •Curated Selection
• •Thoughtful Consumption
• •Aesthetic Appeal
• •Community Focus

Best Practices

• •Spotlight the "Know": Consistently feature the makers. Use their names, share snippets of their stories, show their creative process (with permission). This reinforces the "know" in "Know & Love" and builds transparency.
• •Emphasize "Love" Through Passionate Language: Use evocative and warm adjectives when describing products. Focus on the feeling they evoke – comfort, joy, beauty, uniqueness. Connect the "love" to the care taken in both creation and curation.
• •Maintain a Visual Story: Ensure all photography and visual content aligns with the curated, stylish, yet approachable aesthetic. High-quality imagery that showcases the texture, detail, and artistry of the products is key.
• •Engage with a Personal Touch: In social media interactions and customer service, maintain a friendly, helpful, and appreciative tone. Respond to comments and messages as a knowledgeable friend would, sharing enthusiasm for the products and makers.
• •Weave in the "Why": Subtly remind the audience of the value of supporting independent artisans and the impact of choosing thoughtfully made items over mass-produced ones. This reinforces the ethical underpinning of the brand without being overly preachy.

Social Perception

Positive Association with Independent Craftsmanship, Seen as a Source for Unique Gifts and Homewares, Trusted Curation, Local Gem (for Stoke Newington). There's a general appreciation for brands that promote ethical and sustainable values, even if not the most explicitly stated value of Know & Love, the support for small makers often aligns with these broader consumer desires.

Copy Examples

• •Headline: Discover the Story Behind Your Style. Body: At Know & Love, every piece has a tale to tell. We journey to find unique homewares and gifts, crafted with passion by independent makers. Bring artistry and soul into your home. #KnowAndLove #ArtisanHome #SupportSmall
• •Headline: More Than Just an Object. It's a Connection. Body: We believe in the beauty of the handmade. That's why we partner with talented designers and artists to bring you a collection you'll not only know by name but love by heart. Find your next treasure at Know & Love. [Link to website]
• •Headline: Curated for Your Life, Crafted with Love. Body: From cozy Sunday mornings to celebratory dinners, our thoughtfully selected homewares are designed to make every moment more beautiful. Explore ceramics, textiles, and unique gifts from artisans we admire. #HomeInspiration #ShopIndependentUK
• •Headline: Gift a Story This Season. Body: Looking for something truly special? Our collection of handcrafted gifts supports independent creators and brings unique joy to the ones you love. Find meaningful presents that speak volumes. #ThoughtfulGifting #KnowTheMaker #LoveTheGift
• •Headline: Your Home, Beautifully Considered. Body: Karen Sims, our founder with an eye for interiors, personally selects each item at Know & Love. Discover pieces that blend timeless style with the unique touch of artisan craftsmanship. Elevate your space, support a dream. #InteriorStyling #HandmadeHomeware #LondonBoutique