Brand Tone

Enthusiastic, passionate, approachable, friendly, knowledgeable, credible, and community-oriented.

Brand Values

• •Passion for the Hobby
• •Family & Tradition
• •Customer Service & Expertise
• •Quality & Curation
• •Community Building

Best Practices

• •Always Speak as an Enthusiast
• •Balance Technical Details with Passion
• •Encourage Community Interaction
• •Tell the Story
• •Keep it Real and Informal

Social Perception

Authentic, trustworthy, a 'hidden gem', fair, well-priced, friendly, and welcoming, perceived as being run by genuine hobbyists.

Copy Examples

• •It’s here. The new Traxxas Sledge is in the building! We’ve been waiting for this one. The Sledge is an absolute monster, built for serious bashing with a rock-solid chassis and massive power. We’ve just unboxed it (and tried not to drool on the box), and it’s even better in person. Come down to the shop to see this beast for yourself or grab yours online before they’re gone! Link in bio. #TraxxasSledge #RCBasher #NewStock #KnowlesModels #RCUK #MonsterTruck
• •Fuel Your Hobby. Our Summer Sale is ON! Get ready to build, drive, and fly for less. We’re cutting prices on our favorite RC cars, kits, and accessories to help you get your next project started. From crawlers to kits, find your next obsession here. Shop The Sale
• •Show Us What You’re Working On! It’s been a busy week of new arrivals, but we want to see what YOU are building or driving this weekend. Drop a photo of your current project in the comments below – whether it’s a fresh build, a custom paint job, or just your go-to crawler out on the trail. Let's see them! #RCCommunity #ModelKits #HobbyLife #KnowlesModels #WeekendBuild
• •Need a hand? Our workshop is here to help. More than just a shop, we’re a workshop for hobbyists. Whether you're looking to upgrade to a brushless system, need help with a tricky DCC fitting, or just have a repair you can't figure out, Tyrone is here to help. We offer expert service with a fast turnaround to get you back on the road (or track). Give us a call or stop by the shop! Learn More About Our Services
• •The Legend is Back: The Tamiya Hornet. Nothing beats the pure fun of building a classic Tamiya, and the Hornet is an icon for a reason. This is the kit that got so many of us into the hobby! Perfect for beginners or veterans looking for a dose of nostalgia, this 2WD buggy is a blast to build and even more fun to drive. Everything you need is in the box – get ready for a weekend of pure modeling joy. #Tamiya #TamiyaHornet #ModelKit #RetroRC #KnowlesModels