Brand Tone

Empowering & Informative, Simple & Direct, Authentic & Relatable, Conscious & Caring, Results-Oriented

Brand Values

• •Simplicity
• •Efficacy & Quality
• •Clean Beauty & Natural Ingredients
• •Empowerment through Knowledge
• •Sustainability & Eco-Consciousness
• •Targeted Solutions
• •Affordable Luxury

Best Practices

• •Develop a "Brand Voice Chart": Create an internal document that outlines core values, target audience, brand personality (e.g., "The Knowledgeable Friend," "The Conscious Innovator"), and then lists "Use these words/phrases" (e.g., empower, understand, simple, effective, radiant, natural) and "Avoid these words/phrases" (e.g., miracle, instant fix, complex jargon, trendy but empty buzzwords). This serves as a quick reference for anyone writing copy.
• •Prioritize Clarity and Simplicity: Reflect the brand's value of simplifying skincare by using clear, concise language. Avoid overly technical jargon unless explained simply. Make benefits immediately understandable.
• •Emphasize "Knowing" and Empowerment: Consistently weave in the theme of knowledge and understanding. Frame product benefits not just as what they *do*, but how they help the customer *understand* and *manage* their skin or hair better.
• •Maintain Authenticity, Especially with Founder's Voice: If leveraging Vanessa Hudgens' story or involvement, ensure the tone feels genuine and aligns with her public persona and the brand's "real solutions" promise.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the defined tone and values. This helps catch inconsistencies and adapt if the brand evolves. Check if the messaging still resonates with the target audience and reflects the current product focus.

Social Perception

Positive shift with rebrand & clay mask. Appreciation for simplicity and efficacy. Value for money. Celebrity Association.

Copy Examples

• •Tired of complicated routines? Know Beauty is here to simplify. ✨ Our Glacial Bay Clay Mask uses potent Canadian colloidal clay and lactic acid to draw out impurities and visibly tighten pores in minutes. Get ready to *know* your best skin. #KnowBeauty #SimplyEffective #CleanSkincare #GlacialGlow
• •Know Your Skin. Know Your Ingredients. Know Your Impact. At Know Beauty, we create clean, effective, and eco-conscious solutions, empowering you to achieve radiant skin and hair, simply. Discover affordable luxury that works. [Shop Now]
• •Unlock Your Skin's Potential (the Simple Way!) with Know Beauty
• •Navigating the world of skincare ingredients shouldn't require a science degree. At Know Beauty, we believe in transparency and the power of nature. Let's explore how unique, natural ingredients can solve real skin concerns, so you can feel confident and empowered in your choices. Read on to know more...
• •Introducing the 'Dew More' Hydrating Elixir: Your simple solution for thirsty skin. Packed with hyaluronic acid and natural botanicals, this clean formula delivers deep, lasting hydration without the fuss. Know a plumper, smoother complexion is just a drop away. Vegan, cruelty-free, and kind to your skin & the planet.