Brand Tone

Friendly and Approachable, Creative and Passionate, Playful and "Cheeky", Customer-Focused and Appreciative, Handmade and Authentic

Brand Values

• •Quality Craftsmanship
• •Personalization and Celebration of Special Moments
• •Creativity and Originality
• •Customer Connection and Service
• •Joy of Gifting
• •Growth and Adaptability

Best Practices

• •Embrace the "Cheeky" and "Colourful": Consistently use playful, lighthearted, and vibrant language in product descriptions, social media captions, and customer interactions. Don't be afraid to inject personality.
• •Maintain a Personal, Friendly Voice: Continue to use "we" and occasionally "I" (from Brittany) to foster a connection, as if talking to a friend. Share behind-the-scenes glimpses or the story of the business to reinforce authenticity.
• •Emphasize "Handmade" and "Quality": Regularly remind customers that products are handmade with care, using quality materials. This justifies the value and uniqueness of the items.
• •Focus on Gifting and Celebration: Frame products around the joy of giving and celebrating special occasions. Use language that evokes positive emotions and the thoughtfulness behind a personalized gift.
• •Be Responsive and Appreciative: In customer service and social media engagement, maintain a thankful and helpful tone. Acknowledge customer support and feedback to build loyalty.

Social Perception

Positive Reputation for Quality, Appreciation for Personalization, Good Seller for Retail Partners, Seen as a Responsive Business, Creative and Unique Products, Support for Small Business

Copy Examples

• •Keep your favorite moments close! ✨ Our new handcrafted photo keychains are here – designed by us, personalized by you. The perfect little gift to make someone (or yourself!) smile. #KnottyDesignCo #HandmadeWithLove #PersonalizedGifts
• •Show your amazing teachers some love! 🍎 Our popular sticky note holders & apple signs are back – colourful, cheeky, and designed to brighten their desk. Handmade in Moose Jaw, just for them! #TeacherAppreciation #KnottyGifts #SupportSmall
• •From a creative hobby to a bustling workshop! 👋 I'm Brittany, and Gifting is our love language here at Knotty Design Co. We pour our hearts into making colourful, cheeky, and high-quality handmade treasures perfect for celebrating all of life's special moments. What are you celebrating next? #KnottyStory #HandmadeGifts #CelebrateMoments
• •Got a plant-loving friend with a sense of humor? 🌱 Our cheeky plant markers are handmade to add a little fun to their green oasis. Laser cut and printed with permanent ink – because your plants deserve some personality too! #PlantParent #CheekyGifts #KnottyDesignCo
• •Find your next perfect, personalized gift! 🎁 From cute keychains to beautiful birth announcement signs, everything at Knotty Design Co. is handmade with care in Saskatchewan. Click the link in bio to shop our latest colourful & cheeky creations! #ShopHandmade #KnottyDesignCo #UniqueGifts