Brand Tone

Creative & Inspiring, Approachable & Friendly, Passionate & Enthusiastic, Meticulous & Quality-Focused, Community-Oriented, Humorous & Relatable

Brand Values

• •Quality
• •Creativity & Originality
• •Community & Support
• •Artistry & Craftsmanship
• •Customer Empowerment
• •Authenticity & Transparency

Best Practices

• •Embrace Authenticity & Passion: Let genuine enthusiasm for crafting, design, and even related interests (like fandoms) shine through. Share the "why" behind designs or choices. This makes the brand relatable and builds a stronger connection with the audience.
• •Prioritize Quality in Communication: Just as the patterns and products are high quality and meticulous, ensure all copy is well-written, proofread, and clear. Provide detailed information where needed, especially for pattern instructions or product features.
• •Foster and Highlight Community: Actively engage with the community on social media and in the Facebook group. Share user-generated content (with permission) to showcase what others are creating with KTC patterns. This reinforces the supportive and inspiring aspects of the brand.
• •Maintain an Encouraging & Approachable Voice: Use language that is inspiring, friendly, and supportive. Even when discussing complex techniques, aim to empower rather than intimidate. Incorporate humor and relatability where appropriate, like the "lots of swearing" line.
• •Be Transparent and Human: Share behind-the-scenes glimpses, talk about the design process (including the effort involved, like making 15-20 prototypes), and don't be afraid to show the human side of the brand, including limitations or occasional imperfections (like the #regerts TikTok). This builds trust and makes the brand more endearing.

Social Perception

Knotted Threads Co. (specifically Shannon) is perceived as a talented and meticulous designer of high-quality, well-drafted sewing patterns that produce professional-looking results. The brand is seen as fostering a helpful and engaged community, particularly through the Facebook group and live interactions. Her handmade bags are highly sought after, often seen as unique pieces of art, leading to high auction prices and expressions of strong desire from followers. Shannon is viewed as an expert in her craft, offering valuable tips and detailed instructions. Her personality, as shown on social media and livestreams, comes across as authentic and approachable, making her and her brand relatable to her audience. Customers appreciate her quick replies and customer service.

Copy Examples

• •✨ Unleash your inner artisan! ✨ Our NEW [Pattern Name] PDF Pattern is here to transform your fabric stash into a functional masterpiece. Meticulously designed with clear, step-by-step instructions and video support, this pattern is your next favorite make. Ready to create something uniquely yours? Tap the link in bio to get your pattern and let the stitchcraft begin! #KnottedThreadsCo #NewPattern #BagMaking #SewingPattern #DIYBag #CreativeSewing #MakersGonnaMake
• •(Video showing details of a stunning, unique handmade bag) Blood, sweat, magic, and yes, probably some swearing went into this one-of-a-kind [Bag Name]! 😉 Crafted with [mention unique materials/features], this isn't just a bag, it's a piece of art. It’s looking for its forever home! Auction details coming soon to our newsletter subscribers – don’t miss out! Link in bio to sign up. #KnottedThreadsCo #HandmadeBag #ArtisanMade #UniqueBag #QualityCraftsmanship #LimitedEdition #BagDrop
• •Stuck on a step? Bursting to share your latest KTC make? 🎉 Join our vibrant Knotted Threads Co. Patterns Facebook Group! It's your go-to space for pattern support, inspiration from fellow makers, and all things KTC. We believe in creativity through community. Come say hi! [Link to Facebook Group] #KnottedThreadsCo #SewingCommunity #PatternSupport #MakersCommunity #SewingFriends #CraftTogether
• •Subject: Shannon's Spilling the Tea (and Threads!) this Month! ☕🧵 Hey Thread-Heads! Get ready for our next 'Behind the Threads' LIVE! Shannon's brewing up some great insights on [mention a topic, e.g., the new Adena pattern, her latest crochet obsession] and, as always, is ready to answer YOUR burning bag-making questions. Let's talk patterns, process, and all the pretty things we create! Join us on [Date] at [Time] on YouTube. [Link to YouTube] #KnottedThreadsCo #BehindTheThreads #LiveSewing #Q&A #SewingChat #CommunityLove
• •Knotted Threads Co.: Where meticulous patterns meet your creative spark. ✨ We’re not just about sewing bags; we’re about crafting joy, one stitch at a time. Level up your stitchcraft with patterns that inspire. Shop our collection! [Link to Website] #KnottedThreadsCo #SewingPatterns #BagMaker #HandmadeWardrobe #CreativeLife #QualityPatterns #SewInspired