Brand Tone

approachable, passionate, and authentic

Brand Values

• •Craftsmanship and Quality
• •Uniqueness and Personality
• •Customer-Centricity and Service
• •Community and Local Pride
• •Entrepreneurial Spirit

Best Practices

• •Lead with the "Handcrafted" Story: Always emphasize that each tie is made by hand. Use words like "hand-sewn," "hand-cut," "workshop," and "maker" to reinforce the value of craftsmanship. This is your biggest differentiator.
• •Use a Personal and Passionate Voice: Write as if you're talking directly to a customer at a market. Keep the tone warm, approachable, and enthusiastic. Share the passion behind the products, just as Jay Hendrix does in his interviews.
• •Highlight Uniqueness and Personality: Focus on what makes the bow ties special—the unique fabrics, the vintage finds, and the bold patterns. Encourage customers to express their individuality through your products.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the feel of the fabric, the sturdiness of the construction, and the attention to detail that ensures the tie looks great all day.
• •Incorporate the Community and Roots: Regularly mention your Mobile, Alabama origins and your involvement in local events. This builds authenticity and a sense of shared community, making the brand more relatable and trustworthy.

Social Perception

The public perception of Knotted Handcrafted Bowties is overwhelmingly positive. Customers see them as a provider of high-quality, unique, and stylish accessories. Testimonials emphasize that wearing their bow ties guarantees compliments and elevates one's style to that of a "CLASSIC MAN." They are perceived as a reliable and personal business, with the owners' passion directly translating into the product and customer experience. Their presence at local markets reinforces this perception, allowing for direct, positive interactions that build a loyal customer base. News articles portray the brand as a successful local enterprise and a maker of "noticeable neckwear," further cementing their positive reputation.

Copy Examples

• •From a 1960s dress to your new favorite accessory. We believe every bow tie should tell a story. This limited edition vintage fabric was too good to pass up. Hand-cut, hand-sewn, and ready to add some personality to your wardrobe. Get it before it's a part of history... again. #Handcrafted #VintageStyle #Bowtie
• •More Than an Accessory. It's a Statement. Discover Handcrafted Bowties with Personality.
• •Your Groomsmen Deserve Better Than Boring. Don't just get them a gift, give them a story. Our custom, handcrafted bow ties are the perfect way to make your wedding day unforgettable. We'll work with you to create a unique look that complements your style. Get your wedding party 'Knotted'!
• •Why whisper when you can shout? This bow tie is for the bold, the confident, and the man who isn't afraid of a compliment (or ten). Hand-sewn with premium cotton right here in Mobile, AL, it’s designed to keep its shape and its personality all day long. Go on, be unforgettable.
• •Fresh off the sewing machine... Our new collection is here!