Brand Tone

Sophisticated & Elegant, Artistic & Passionate, Authoritative & Knowledgeable, Exclusive & Luxurious

Brand Values

• •Craftsmanship
• •Quality
• •Artistry & Design
• •Heritage & Tradition
• •Exclusivity & Personalization
• •Transparency/Education

Best Practices

• •Develop a Brand Lexicon: Create a list of approved words and phrases that embody the brand's sophistication, artistry, and commitment to quality (e.g., "artisanal," "bespoke," "heirloom," "meticulous," "timeless," "connoisseur"). Also, list terms to avoid (e.g., "cheap," "mass-produced," "basic").
• •Focus on Storytelling: Instead of just listing features, weave narratives around the inspiration, the artisans, the materials, and the traditional techniques. This enhances the artistic and exclusive perception.
• •Educate with Elegance: Share knowledge about the craftsmanship, material sourcing, and the benefits of hand-knotted rugs in an informative yet refined manner. This positions the brand as an authority without being overly technical or condescending.
• •Maintain Visual & Textual Harmony: Ensure that the sophisticated and luxurious tone of the copy is consistently matched by high-quality photography and website design. The visual elements on Instagram and the website already do this well.
• •Emphasize Uniqueness and Exclusivity: Consistently highlight the bespoke nature of the products, the handmade quality that makes each piece unique, and the idea that clients are acquiring a work of art.

Social Perception

High-End & Niche, Artisanal & Authentic, Investment Pieces, Trustworthy (among those aware)

Copy Examples

• •Knotted Couture: Where Timeless Artistry is Woven into Every Fiber. Discover Heirlooms, Crafted by Hand, Designed for Generations.
• •Experience the sublime texture of hand-spun Ghazni wool, meticulously knotted by master artisans. Each [Rug Name] rug is an original narrative, a testament to centuries of tradition, reimagined for the contemporary connoisseur.
• •The dance of light across pure silk, the intricate geometry of a pattern passed down through generations. At Knotted Couture, we don't just make rugs; we weave legacies. #KnottedCouture #LuxuryRugs #ArtisanCrafted #InteriorMasterpiece #HeirloomQuality
• •Our philosophy is simple: to unite unparalleled craftsmanship with visionary design. We journey to the origins of traditional weaving, ensuring every Knotted Couture piece is not merely a rug, but a soulful expression of art, destined to anchor your most cherished spaces.
• •Unveiling the Art of the Knot: Explore the New [Collection Name] by Knotted Couture.