Brand Tone

Artistic & Cultural, Bohemian & Free-Spirited, Elegant & Contemporary, Passionate & Story-driven, Approachable & Creative

Brand Values

• •Craftsmanship & Artistry
• •Cultural Heritage
• •Individuality & Expression
• •Quality
• •Fusion of Tradition and Modernity
• •Customer Centricity

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around the inspiration, the craft, or the feeling the piece evokes. Every piece has a "story" rooted in cultural artistry.
• •Use Evocative & Sensory Language: Incorporate words that appeal to sight (vibrant, intricate, shimmering), touch (handcrafted, textured), and emotion (passion, captivating, free-spirited).
• •Highlight "Handcrafted" and Cultural Elements: Consistently mention the handmade nature of the products and the specific traditional techniques or cultural inspirations (e.g., "Kutch mirror work," "Zardosi," "tribal artistry"). This reinforces uniqueness and value.
• •Maintain a Balance of Bohemian & Elegant: While "bohemian" is key, pair it with terms like "elegant," "chic," "luxe," and "contemporary" to convey a refined yet free-spirited aesthetic. Avoid overly casual or slangy language.
• •Speak to Individuality: Craft copy that makes the customer feel like they are acquiring something special and unique that allows them to express their personal style, rather than just buying a mass-produced item. Use phrases like "your unique story," "express your style," "statement piece."

Social Perception

Unique & Distinctive, Celebration of Indian Craft, Fashion-Forward (Bohemian Niche), Good Quality, Special Occasion & Bridal Wear

Copy Examples

• •Unearth the vibrant spirit of 'Banjara' reimagined. ✨ Our new collection whispers tales of ancient artistry, each handcrafted piece a vibrant celebration of Kutch embroidery and contemporary elegance. Adorn yourself with a story. #KnotMeCute #HandcraftedJewelry #BohoLuxe #CulturalHeirlooms #ModernBohemian
• •Knot Me Cute: Where Heritage is Woven into Modern Style. Discover handcrafted bohemian jewelry that tells your unique story. Explore the artistry.
• •Tired of the mundane? Embrace the allure of handcrafted elegance. Knot Me Cute brings you statement pieces inspired by rich Indian traditions, designed for the modern free spirit. Shop our collection and wear your art. #StatementJewelry #BohemianStyle #IndianCraftsmanship #KnotYourAverageJewelry
• •Let the 'Afreen' neckpiece be your conversation starter. Intricately handcrafted with traditional Aari work and adorned with vibrant threads, this piece is more than an accessory—it's an experience. A tribute to cultural artistry, designed to make you feel uniquely captivating. #HandmadeWithLove #ArtisanJewelry #EthnicChic #KnotMeCuteDesigns
• •Bohemian dreams woven into reality. ✨ Discover Knot Me Cute's handcrafted jewelry – a celebration of vibrant colors, intricate details, and the timeless beauty of Indian artisanship. Perfect for your free-spirited style. #BohoJewelry #Handcrafted #KnotMeCute #PinterestFinds #UniqueAccessories