Brand Tone

Friendly and Approachable, Artistic and Creative, Passionate, Helpful and Customer-Centric, Authentic and Genuine, Warm and Cozy

Brand Values

• •Craftsmanship and Quality
• •Creativity and Artistry
• •Customer Satisfaction
• •Personal Connection
• •Handmade Ethos
• •Community (implied)

Best Practices

• •Speak Like a Friendly Artisan: Use warm, approachable, and slightly informal language, as if you're talking to a friend who shares your passion for crafts. Avoid overly corporate or stiff jargon.
• •Highlight the "Handmade" Value: Consistently emphasize that products are handcrafted, unique, and made with care and attention to detail. Use words like "lovingly knotted," "crafted by hand," "unique piece."
• •Embrace the Bohemian & Natural Aesthetic: Let your language reflect the visual style – use descriptive words that evoke coziness, nature, and a free-spirited vibe (e.g., "sun-kissed," "earthy," "dreamy," "natural fibers").
• •Be Genuinely Helpful and Encouraging: Especially for DIY kits or if addressing customer queries, maintain a supportive and encouraging tone. Make customers feel capable and excited to engage with your products or learn a new skill.
• •Inject Personality & Enthusiasm: Don't be afraid to use emojis where appropriate (especially on social media) and let your passion for macrame and your products shine through in your words. Share your excitement with your audience.

Social Perception

High-Quality Products, Excellent Customer Service, Trustworthy, Artistic and Unique, Recommended

Copy Examples

• •✨ Hello sunshine & new macrame dreams! ✨ Our latest handcrafted wall hanging, 'The Sunbeam', is here to bring a touch of bohemian warmth to your favorite space. Lovingly knotted with the softest cotton cord, it’s ready to tell its own unique story on your wall. Imagine this beauty catching the morning light! 😍 Tap to shop or send us a DM if you have any Qs – we love chatting all things macrame! #Knotified #HandmadeHomeDecor #MacrameWallHanging #BohoVibes #CraftedWithLove
• •Unleash your inner artist! 🎨 Our bestselling Macrame Plant Hanger DIY Kit has everything you need to create your very own knotted masterpiece. Perfect for a cozy weekend project or a thoughtful handmade gift. We've poured our hearts into making the instructions super easy to follow (promise!). Ready to get knotty? 😉 Shop kits now via the link in our bio! #KnotifiedDIY #MacrameKit #CraftTherapy #HandmadeGiftIdea #BohoCraft
• •Add a sprinkle of handmade charm with our adorable Macrame Rainbow Keychain! 🌈 Each one is lovingly knotted by hand right here in our sunny California studio, making it a unique little piece of art to carry with you. Made with high-quality, eco-friendly cotton cord, it’s as durable as it is cute. Perfect for jazzing up your keys, bag, or even as a sweet little gift for a friend. We’re so excited for you to enjoy this little knot of joy! If you have any questions or a custom color request, just send a message – we’re always happy to help!
• •Hey Crafty Friends! ✨ Get ready to dive into the wonderful world of macrame with us! We're thrilled to announce our upcoming Beginners Macrame Workshop. Join us for a fun, relaxed session where you'll learn the basic knots and create your very own beautiful plant hanger to take home. No experience? No worries! We'll guide you every step of the way. Let's make something beautiful together! Spaces are limited, so grab your spot! [Link to sign up]
• •Cozy corner goals! 😍 Our handmade macrame plant hangers are the perfect way to bring a touch of natural, bohemian style to any room. Crafted with love and an eye for detail. Ideal for your leafy friends or as a unique gift! 🌱✨ Shop this style and more on Knotified.com. #MacramePlanter #BohoHome #HandmadeDecor #PlantLove #KnotifiedShop