Brand Tone

aspirational, elegant, and customer-focused

Brand Values

• •Trend-Consciousness
• •Quality
• •Customer-Centricity
• •Exclusivity and Style

Best Practices

• •Align Promise with Reality: The most critical step is to ensure product quality and customer service match the marketing language. Using words like "high quality" and "excellent service" is damaging when customer experiences prove otherwise. Bridge this gap to build trust.
• •Develop a Consistent Voice and Vocabulary: Create a list of "on-brand" words (e.g., elegant, timeless, powerful, unique, curated) and "off-brand" words (e.g., cheap, basic, common). Use this guide across all platforms, from website copy to social media captions and customer service emails.
• •Use Storytelling to Convey Value: Instead of just listing features, tell a story. For instance, instead of "One-shoulder dress," try "The dress for moments you'll never forget. A single, elegant shoulder line creates a look that is both modern and timeless." This elevates the product beyond its basic description.
• •Engage with the Community Authentically: When responding to comments and reviews (especially negative ones), maintain a professional, supportive, and solution-oriented tone. Ignoring poor reviews reinforces the negative perception of the brand. Addressing them in a manner that reflects the stated value of "friendly support" is crucial.
• •Create a Unified Visual and Textual Identity: The brand's visual elements photography, color palette, and website design should feel as elegant and high-quality as the copy describes. The copy and visuals must work together to create a cohesive and believable brand world.

Social Perception

overwhelmingly negative and skeptical. Customers perceive the brand as untrustworthy, citing significant gaps between the advertised products and what they received. The brand is seen as selling low-quality apparel with poor customer service, directly contradicting its stated values.

Copy Examples

• •Elegance isn't just a choice it's a statement. Our new collection has arrived, blending timeless silhouettes with a modern, feminine edge. Discover pieces designed to make you feel powerful. #KnotBene #LuxuryFashion #NewCollection
• •Where Style Meets Exclusivity. Explore our curated selection of unique dresses and sets, crafted for the woman who leads with confidence and grace. Shop The Edit.
• •Your Weekly Dose of Elegance is Here Hello [Name], step into a world of refined style. This week, we're celebrating the art of the perfect dress from flowing vintage prints to sleek, modern cuts. Find the look that speaks to you and enjoy 15% off your first order.
• •Tired of the ordinary? Knot Bene offers a unique blend of creativity and elegance, delivered to your doorstep. We prioritize high-quality fabrics and exceptional service to ensure you love every piece. Find your new favorite outfit today!
• •Command the room in sequins. This stunning knitted maxi dress features a classic round neck and a slim, elegant silhouette designed to catch the light and every eye. Perfect for special occasions where making an impression is a must.