Brand Tone

Professional, Quality-Driven, Functional and Performance-Oriented, Versatile/Lifestyle-Oriented, Innovative, Customer-Centric (Implied)

Brand Values

• •Quality
• •Functionality & Performance
• •Modernity & Relevance
• •Versatility
• •Heritage & Experience (Leveraged from parent company)
• •Customer Partnership

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional, innovative, approachable), key messaging points, preferred terminology, and words to avoid. Share this guide with everyone involved in content creation.
• •Know Your Target Audience Deeply: Understand the "modern professional" KNOSS aimed to serve – their aspirations, challenges, and language. Copy should resonate with their needs and speak their language.
• •Focus on "Work-to-Play" and Versatility: Consistently highlight how the apparel bridges the gap between professional demands and personal life, emphasizing functionality, comfort, and style across different contexts.
• •Emphasize Quality and Performance: Use strong, descriptive language that conveys the superior materials, craftsmanship, and functional benefits of the apparel (e.g., "performance-driven," "unparalleled quality," "innovative design").
• •Maintain Consistency Across All Channels: Ensure the brand tone is uniform across the website, any potential social media, marketing materials, and customer communications to build a cohesive and recognizable brand identity. (Although the company is closing, this is a general best practice).

Social Perception

As a Supplier for Professionals, Innovative and Modern, Associated with Industry Experience, Positive Product Attributes (from resale sites), Regret at Closure

Copy Examples

• •Headline: KNOSS Apparel: Engineered for Your Ambition. Crafted for Your Life. Body: Move seamlessly from boardroom to boardwalk with our performance-driven apparel. KNOSS combines innovative design with unparalleled quality, ensuring you look and feel your best, no matter where your day takes you.
• •Headline: The Modern Professional's Wardrobe, Redefined. Body: Don't just dress for work; dress for your entire day. KNOSS Apparel offers timeless styles infused with functional comfort, giving you the confidence to transition effortlessly between your professional and personal pursuits. Built to Work, Built to Play, Built for Everyday.
• •Headline: Experience the KNOSS Difference: Quality You Can Trust, Style That Performs. Body: We believe your apparel should work as hard as you do. That's why KNOSS is committed to superior craftsmanship, innovative materials, and designs that support your on-the-go lifestyle. Discover the perfect balance of sophistication and performance.
• •Headline: KNOSS: Beyond Apparel. It's Your Lifestyle, Elevated. Body: For those who demand both style and substance, KNOSS delivers. Our collections are thoughtfully designed for the dynamic professional, offering functional elegance that keeps pace with your ambitions and activities.
• •Headline: Invest in Yourself with KNOSS Apparel. Body: Your wardrobe is an extension of your professional identity. Choose KNOSS for apparel that speaks to quality, innovation, and a modern aesthetic. Designed for comfort, built for performance, and styled for life.