Brand Tone

Helpful and Solution-Oriented, Modern and Stylish, Accessible and Affordable Luxury, Trustworthy and Reliable

Brand Values

• •Quality and Durability
• •Affordability
• •Design and Aesthetics
• •Customer Satisfaction
• •Simplicity and Functionality

Best Practices

• •Focus on Solutions and Benefits: Frame copy around how KNOBWELL products solve homeowner problems (e.g., "find door hardware that balances beauty, functionality, and affordability") and the positive impact they have (e.g., "elevate your modern home style").
• •Use Clear, Accessible Language: Avoid overly technical jargon. Emphasize ease of installation and the straightforward benefits of the products, reflecting values like "simplicity."
• •Highlight Quality and Durability with Style: Consistently mention the high-quality materials, craftsmanship, and lasting nature of the products alongside their aesthetic appeal. Use descriptive words like "sleek," "modern," "timeless," and "elegant."
• •Maintain a Confident and Trustworthy Voice: Reference experience, quality control, and customer satisfaction to build trust. Ensure claims are backed by product features or customer experiences.
• •Incorporate Visual Storytelling in Text: Even in text-only copy, evoke the visual transformation KNOBWELL products can bring to a home. Use phrases that help the customer imagine the upgrade (e.g., "make a bold first impression," "seamless transitions between rooms").

Social Perception

Positive for Value and Aesthetics, Good Quality for the Price, Easy to Install (DIY-Friendly), Emerging/Online Brand, Responsive (Mixed)

Copy Examples

• •Headline: Elevate Your Every Day. Body: Transform your home with KNOBWELL's premium door hardware. Discover timeless designs, lasting quality, and the simple joy of a beautiful upgrade. Shop now for affordable luxury.
• •Headline: Style That Clicks. Function That Lasts. Body: KNOBWELL delivers the perfect blend of modern aesthetics and robust performance. From sleek matte black levers to elegant cabinet pulls, find hardware that’s easy to install and built to endure. Your dream home is in the details.
• •Headline: Upgrade Made Simple. Quality You Can Feel. Body: Don't just renovate, innovate. KNOBWELL offers high-quality, stylish door and cabinet hardware that makes a statement without breaking the bank. Experience the difference quality craftsmanship makes.
• •Headline: Your Home, Reimagined. Body: Unlock the potential of your space with KNOBWELL. Our curated collection of door knobs, handles, and smart locks brings together resilience, simplicity, and understated elegance. Effortless style, exceptional value.
• •Headline: The Finishing Touch That Makes All the Difference. Body: It’s the small details that define a home. KNOBWELL provides beautifully designed, durable hardware to complete your vision. Easy to install, delightful to use, and accessibly priced.