Brand Tone

friendly, passionate, enthusiastic, inspiring, and community-oriented

Brand Values

• •Passion for Craft
• •Quality & Curation
• •Community
• •Inspiration & Creativity
• •Friendship & Shared Passion
• •Ethical Considerations

Best Practices

• •Always let your genuine love for knitting and yarns shine through. Use enthusiastic and descriptive language that conveys excitement.
• •Adopt a conversational, approachable, and friendly tone. Share personal anecdotes or experiences with the products where appropriate (like Tori and Cat do).
• •Frame your products not just as items for sale, but as tools for creativity and joy. Suggest projects, highlight beautiful color combinations, and share how a yarn feels or behaves.
• •Use inclusive language ("fellow yarn lovers," "we"). Encourage interaction by asking questions and inviting comments. Highlight collaborations and customer makes when possible.
• •Be honest about the products. Sharing details about fiber content, ethical sourcing (when known), and your own experiences builds credibility. Ensure the information provided is accurate and helpful.

Social Perception

welcoming, enthusiastic, and reliable source for high-quality, often unique, yarns and supplies

Copy Examples

• •✨ NEW & NOTEWORTHY! ✨ Get ready to cast on something truly special! We're over the moon to introduce [Yarn Name] by [Brand] to the Knitworthy family. Imagine the [texture/colors/feel] flowing through your fingers. These skeins are just begging to become your next beloved project! Swipe to see the stunning shades and tell us what you’d make! #KnitworthyYarns #NewYarn #Knitspiration #LuxuryYarn #[RelevantFiber]
• •Ready for your next knitting adventure? Our [Kit Name] has everything you need to create something beautiful and uniquely yours! We've hand-picked these gorgeous yarns and notions because, frankly, we couldn't resist them ourselves! Perfect for a relaxing weekend project or a thoughtful handmade gift. Click to explore the kit and let your creativity bloom! [Link] #KnitworthyKits #HandmadeHappiness #KnittingLove #GetYourKnitOn
• •Hello fellow yarn lovers! 👋 Tori and Cat here! Ever wondered what makes a yarn truly 'knitworthy'? This week on the blog, we're diving deep into the luscious world of [Blog Post Topic, e.g., Alpaca Blends], sharing why we adore them and some pattern ideas to spark your imagination. Grab a cuppa and get inspired! [Link to Blog] #KnitworthyYarnsBlog #FiberLove #CommunityKnitters
• •Prepare to fall in love! 💕 Each skein of [Yarn Name] is a unique masterpiece, hand-dyed with passion by [Dyer Name]. The way these colors play together is simply breathtaking – we know because we've been oohing and aahing over them since they arrived! Perfect for adding that 'wow' factor to shawls, sweaters, and cherished accessories.
• •Discover Yarns You'll Adore. At Knitworthy Yarns, we share our passion for beautiful, high-quality fibers and notions, curated with love by knitters, for knitters. Find your next 'knitworthy' treasure today! Shop Now | Read Our Story