Brand Tone

Warm and Gentle, Ethical and Conscious, Inspiring and Creative, Family-Oriented and Approachable, Modern and Scandinavian, Transparent

Brand Values

• •Ethical Production
• •Sustainability
• •Quality
• •Timeless Design
• •Community
• •Family
• •Transparency
• •Social Responsibility

Best Practices

• •Prioritize Value-Driven Language: Always weave in core values like ethical, sustainable, animal welfare, natural fibers, and timeless into product descriptions, blog posts, and social media content. Use phrases like crafted with respect, consciously sourced, gentle on the planet.
• •Maintain a Warm and Gentle Voice: Use inviting, soft, and slightly nurturing language. Words like cherish, gentle, soft, love, joy, and inspire will reinforce this. Avoid overly technical or abrupt phrasing.
• •Emphasize Quality and Craftsmanship: Highlight the premium nature of the materials and the thoughtful design of the patterns. Use terms like finest fibers, luxurious, heirloom quality, meticulously designed.
• •Foster Community and Connection: Address the audience directly and inclusively (our knitting family, join our community). Encourage sharing and interaction. Highlight the shared joy of knitting and creating for loved ones.
• •Be Transparent and Authentic: When discussing ethical practices or sourcing, be clear and straightforward. Share the story of the family business and the passion behind the brand to build trust and relatability. Avoid overly sales-y or gimmicky language, letting the quality and values speak for themselves.

Social Perception

High-Quality and Luxurious, Ethical and Trustworthy, Beautiful Aesthetics, Inspirational, Community-Focused, Aspirational

Copy Examples

• •Headline (Website/Social Media): Knit with Love, Consciously. Discover our ethically sourced yarns and timeless patterns, designed to be cherished for generations.
• •Product Description Snippet (Yarn): Experience the gentle touch of our [Yarn Name]. Spun from the finest, [Fiber Type e.g., RWS certified Merino wool], each strand tells a story of respect for nature and animals. Create pieces as soft on your conscience as they are on your skin.
• •Instagram Post Caption: Weekend casting on with our dreamy [Yarn Name] in the shade [Color Name]. ✨ What cherished heirloom will you create? We believe in slow fashion, in pieces made with intention and care. Our yarns are a testament to that – kind to the planet, gentle on animals, and a joy for your hands. #KnittingForOlive #EthicalKnitting #SustainableYarn #HandmadeWithLove
• •About Us Teaser: From our family to yours, Knitting for Olive began with a simple desire: to create beautiful, lasting knitwear with yarns that reflect our deepest values. Every pattern, every skein, is a piece of our heart, shared with a community that cares. Join us in knitting a more beautiful and responsible world.
• •Email Subject Line (New Collection): New: Designs to Inspire Your Next Conscious Creation | Knitting for Olive