Brand Tone

warm, caring, heartfelt, friendly, conscientiousness and trustworthiness

Brand Values

• •Love and Care
• •Quality and Craftsmanship
• •Safety
• •Eco-consciousness/Sustainability
• •Uniqueness and Cherished Keepsakes
• •Community

Best Practices

• •Always Lead with "Love" and "Care": Ensure that the core message of products being "handmade with love" is woven into descriptions, social media posts, and all communications.
• •Emphasize Safety and Eco-Friendliness Naturally: Instead of just listing features, talk about *why* organic cotton and sustainable wood matter – for the child's safety and the planet's health. Frame it as a caring choice.
• •Use Warm and Evocative Language: Words like "cuddly," "cherished," "joy," "comfort," "gentle," "heartfelt," and "companion" reinforce the brand's affectionate nature.
• •Tell the Story: Share the "why" behind Knitted Friends – the personal touch, the desire to create something special, and the journey of a small business. This builds connection and trust.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product listing, an Instagram story, or a customer service email, the tone should always be friendly, approachable, and infused with the brand's core values of love, quality, and care. Check social media bios and posts regularly to ensure they align.

Social Perception

Positive Customer Feedback: Reviews consistently praise the cuteness, quality, and craftsmanship of the toys. Customers express satisfaction with the products being "super cute and very well made" and "truly worth it for the product.", Appreciation for Handmade Quality: Customers recognize and value that the items are handmade with love and care., Trusted for Safety and Materials: The use of organic and eco-friendly materials is a noted positive., Seen as Special/Keepsake Worthy: Buyers perceive the products as special items that will last a long time and become cherished keepsakes.

Copy Examples

• •Website Banner/Social Media Post: Each stitch a whisper of love, each toy a lifelong friend. Discover our handmade, organic companions, crafted to be cherished for years to come. #KnittedFriends #HandmadeWithLove #OrganicToys
• •Product Description (e.g., for a bear): Meet Barnaby the Bear, more than just a toy, he's a handcrafted hug waiting to happen. Made with the softest 100% organic cotton and filled with love, Barnaby is designed to be your little one's gentle companion and a treasured keepsake for all their adventures. Safe, eco-friendly, and oh-so-cuddly.
• •About Us Snippet: It started with a search for the perfect gift, and grew into a passion. At Knitted Friends, we pour our hearts into creating unique, eco-conscious toys that are as safe and kind to the earth as they are to your child. Every friend we knit is a promise of quality, care, and countless cuddles.
• •Instagram Caption (showing a new product): Say hello to our newest little sprout! 🌱 This adorable [Animal Name] rattle is handmade from 100% organic cotton and sustainable beechwood, perfect for tiny hands and curious minds. We believe in toys that are made with love, to be loved for a lifetime. What adventures will they share? #NewFriend #EcoFriendlyBaby #KeepsakeToy
• •Email Newsletter Subject Line: A Little Bit of Love, Knitted Just For You 💕 Email Body Snippet: Hello [Customer Name], At Knitted Friends, we believe the best gifts are made with heart. That's why each of our cuddly companions is handcrafted with the finest organic materials, ensuring a safe and huggable friend for your little one. Explore our latest arrivals, made to be cherished.