Brand Tone

Friendly and Welcoming, Community-Focused, Joyful and Exciting, Caring and Personal, Appreciative

Brand Values

• •Joy of Crafting/Knitting
• •Surprise and Delight
• •Quality
• •Community
• •Value for Money
• •Customer Satisfaction
• •Family-Oriented

Best Practices

• •Emphasize "Surprise & Delight": Use words like "mystery," "surprise," "joy," "delight," "treat," and "discover" to evoke excitement about the unboxing experience.
• •Maintain a Friendly, Welcoming Voice: Use conversational language, address the customer directly (e.g., "you," "your"), and incorporate welcoming phrases. Keep the tone warm and approachable, like talking to a fellow knitting enthusiast.
• •Highlight Community & Connection: Regularly mention the VIP Facebook group and the benefits of being part of the Knit in a Box family. Use terms like "community," "share," "connect," and "together."
• •Showcase Value and Quality (Subtly): While the focus is on the experience, subtly weave in mentions of "quality yarn," "beautiful patterns," and "carefully curated" to reassure customers about the contents.
• •Incorporate a Personal, Family-Run Touch: Occasionally remind customers that Knit in a Box is a family-run business. This can be through phrases like "packed with care by our family" or "from our family to yours," reinforcing trust and a personal connection.

Social Perception

Positive, Community-Oriented, Reliable and Trustworthy, Giftable, Engaging

Copy Examples

• •Unbox Your Monthly Dose of Knitting Joy! Body: Imagine a beautifully wrapped surprise arriving at your door, filled with gorgeous yarn, an inspiring pattern, and delightful extras. That's the magic of Knit in a Box! Join our friendly family of knitters and rediscover the delight in every stitch.
• •More Than Just Yarn – It’s a Whole Knitting Experience! Body: Each Knit in a Box is lovingly curated by our family, bringing you not just a project, but a moment of pure, creative bliss. Plus, connect with fellow enthusiasts in our exclusive VIP Facebook group! What will *you* create next?
• •The Perfect Treat for You (or Your Favourite Knitter!) Body: Looking for that spark of inspiration? Our mystery knitting boxes are packed with quality supplies and little surprises to make you smile. Beautifully gift-wrapped and delivered with love – because every knitter deserves a treat!
• •Your Next Beautiful Project, All Boxed Up! Body: Say goodbye to endless searching for the right yarn and pattern! We’ve done the curating for you. Each month, receive everything you need to start a wonderful new knitting adventure, plus a few little treats to make your crafting time extra special.
• •Join the Knit in a Box Family & Share the Love of Knitting! Body: It's more than a subscription; it's a community! Get your monthly surprise box filled with knitting goodies and join our warm VIP Facebook group to share your makes, get tips, and make new friends. Let's knit something beautiful together!