Brand Tone

friendly, encouraging, approachable, enthusiastic, passionate, playful, and modern

Brand Values

• •Accessibility and Inclusivity
• •Creativity and Self-Expression
• •Mindfulness and Joy
• •Quality and Sustainability
• •Community and Connection

Best Practices

• •Keep it Encouraging: Always use positive and uplifting language. Phrases like "You've got this!", "Perfect for beginners," and "super easy" reinforce the brand's accessible nature.
• •Embrace the "Cozy" and "Fun": Use descriptive and sensory words that evoke feelings of comfort, fun, and satisfaction. Words like "fluffy," "dreamy," "vibrant," "deliciously soft," and "super fun" align perfectly with the brand's products and ethos.
• •Tell the Story: Weave the brand's founding story and values into your copy. Mentioning mindfulness, sustainability, or the simple joy of creating something by hand reinforces what Knitato stands for beyond just selling yarn.
• •Be Personable and Relatable: Write as if you're talking to a friend. Use a conversational style, ask questions to engage your audience, and don't be afraid to use emojis and a friendly tone, just as the founder does in her "About Us" section.
• •Spotlight the Community: Regularly feature user-generated content, testimonials, and positive reviews in your marketing. This not only provides social proof but also strengthens the community value and shows that the brand celebrates its customers' creativity.

Social Perception

Knitato is perceived as overwhelmingly positive, trustworthy, and customer-focused, offering exceptional quality materials and user-friendly kits ideal for beginners. Customers appreciate the personal touch and responsiveness, leading to strong loyalty and viewing the brand as a more appealing alternative to larger corporations.

Copy Examples

• •Ready for your weekend project? Meet the Sunrise Scarf! This kit has everything you need to create a slice of sunshine. Made with our signature chunky merino wool, it pereffect super soft and speedy project for all skill levels. Go on, give it a go! #Knitato #KnitKit #BeginnerKnitting
• •Your Mindful Makes Start Here. Discover the joy of knitting with our beginner-friendly kits and deliciously soft, sustainable yarns. From our hands to yours. [Shop New Arrivals]
• •From a ball of yarn to your new favorite beanie in just one afternoon. Our kits make it super easy and fun. What will you create? #ChunkyKnit #DIYFashion #KnittingLove #Knitato
• •Hi [Customer Name], Feeling creative? We believe everyone has a maker inside them waiting to get out. Whether you perepicking up needles for the first time or are a seasoned pro, our colorful, chunky yarns are here to inspire your next creation. Find a color that makes you happy and cast on some joy today! [Shop Yarns]
• •Knit Your Own Wardrobe. No Experience Needed! Ever dreamed of wearing something you made yourself? At Knitato, we turn that dream into a reality. Our all-in-one knitting kits come with easy-to-follow instructions and video tutorials to guide you every step of the way. Join our community of happy makers today! [Learn More]