Brand Tone

Proud & Patriotic, Quality-Conscious & Innovative, Community-Oriented & Charitable, Designer-Driven & Unique, Approachable & Customer-Focused

Brand Values

• •Quality & Durability
• •Customization & Uniqueness
• •Support & Respect for Armed Forces
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Always Emphasize Quality and Technology: Consistently mention the 'digital sublimation printing,' 'durability,' and 'high-quality materials' to reinforce this core value.
• •Maintain a Respectful and Proud Tone for Themed Collections: When referring to armed forces or national themes, use language that conveys honour, support, and pride.
• •Highlight Uniqueness and Customization: Regularly remind the audience that Knight Sportswear offers designs 'not available on the high street' and provides 'bespoke' options.
• •Integrate the Charitable Aspect Naturally: When relevant (e.g., for specific collections), clearly and concisely state the brand's commitment to giving back, such as the donations to the RAF Benevolent Fund.
• •Keep Customer Focus at the Forefront: Use approachable language, clearly state benefits like the 40-day return policy, and encourage interaction (e.g., 'drop us an email,' 'we'll be in touch'). Ensure responses to inquiries are prompt and helpful, reflecting the 'exceptional customer service' noted in reviews.

Social Perception

Positive for Quality and Service, Respected for Charitable Contributions, Go-To for Custom & Themed Sportswear, Reliable

Copy Examples

• •Headline: Wear Your Pride: Custom Kits, Unmatched Quality. Body: At Knight Sportswear, we craft more than just sportswear; we create symbols of your passion. Our cutting-edge sublimation printing brings your unique designs to life with vibrant, lasting quality. Stand out on and off the field. Call to Action: Design Your Kit Today!
• •Headline: Performance Gear That Honours Our Heroes. Body: Discover the Knight Sportswear 'Honour Our Armed Forces' collection. Premium, durable sportswear designed to perform, with every purchase supporting the RAF Benevolent Fund. Quality you can feel, a cause you can believe in. Call to Action: Shop the Collection & Support.
• •Headline: Not On The High Street: Your Vision, Our Expertise. Body: Tired of the same old designs? Knight Sportswear specialises in bespoke rugby and cycling wear that tells *your* story. Our in-house designers work with you to create something truly unique. Call to Action: Get Your Free Design Quote!
• •Headline: Built To Last. Designed To Impress. Body: Experience the difference of Knight Sportswear. We use the latest in digital sublimation to ensure your gear is not only eye-catching but also endures the toughest challenges. Backed by our 40-day return policy for your peace of mind. Call to Action: Explore Our Durable Range.
• •Headline: More Than A Jersey. It's A Statement. Body: From local clubs to national pride, Knight Sportswear delivers quality with meaning. Our designers pour imagination and talent into every piece, offering you competitively priced, unique sportswear. Call to Action: Find Your Signature Style.