Brand Tone

friendly, enthusiastic, inclusive, and community-focused. passionate and knowledgeable, welcoming and approachable, fun and lightheartedness

Brand Values

• •Community: Fostering a welcoming space for gamers to connect, play, and share their passion.
• •Inclusivity: Making everyone feel welcome, regardless of their experience level or background.
• •Passion for Gaming: Genuine love and enthusiasm for all types of tabletop games.
• •Knowledge & Expertise: Providing helpful advice and recommendations to customers.
• •Fun & Enjoyment: Promoting the joy and entertainment that games bring.
• •Customer Focus: Prioritizing a positive experience for everyone who interacts with the brand.

Best Practices

• •Ensure your language is inclusive and inviting to gamers of all types and experience levels. Avoid jargon where possible, or explain it briefly if necessary.
• •Let your genuine passion for games shine through. Use positive and energetic language when talking about products, events, and the gaming hobby in general.
• •Regularly highlight the community aspect of your store. Talk about your players, share user-generated content (with permission), and emphasize the shared experience of gaming.
• •Share your expertise without being condescending. Offer helpful advice and recommendations in a friendly, easy-to-understand manner.
• •Don't be afraid to inject humor (where appropriate for the platform) and lightheartedness into your posts. Gaming is about enjoyment, and your copy should reflect that.

Social Perception

beloved local game store that serves as a community hub for tabletop gaming enthusiasts. Customers appreciate the wide selection, knowledgeable and friendly staff, and the regular events that bring people together. The brand is seen as authentic and genuinely passionate about gaming

Copy Examples

• •Adventure awaits! ⚔️✨ Our shelves just got a fresh delivery of [Game Name]! Whether you're a seasoned strategist or new to the realm, we've got the perfect quest for your game night. Swing by and let our friendly squires (aka staff!) help you find your next favorite. #KnightAndDayGames #NewRelease #BoardGames #TabletopGaming #GameNight
• •Ready to roll? 🎲 Our [Event Name] is happening this [Day] at [Time]! Join fellow adventurers for an epic [Type of Game] session. All skill levels welcome – we're all about the fun! Tag a friend you want to bring! #KDGevents #GamingCommunity #LocalGames #GetYourGameOn
• •(Video showing a staff member excitedly unboxing a highly anticipated game, perhaps with a trending sound) That feeling when the [Game Name] restock finally hits! 🤩 Who's grabbing a copy this week? Run, don't walk! #KnightAndDayGames #GameStoreLife #BoardGameGeek #MustHaveGame #TabletopTikTok
• •More Than Just a Store: Building Your Fellowship at Knight & Day Games. We believe games are best shared. Learn how our events and welcoming space are here to help you connect with fellow players, forge new friendships, and become part of our amazing tabletop family. Read more on the blog! #KDGCommunity #TabletopFellowship #GamingTogether #YourFriendlyLocalGameStore
• •(Image of a curated collection of cooperative board games) Team Up for Glory! кооперативные игры where working together is the key to victory. Perfect for your next game night when you want to conquer challenges as a united front! Discover these and more at Knight & Day Games. #CooperativeGames #BoardGameNight #TeamworkMakesTheDreamWork #KDGRecommends #PinterestGames