Brand Tone

Utilitarian, Direct, and Modern

Brand Values

• •Practicality
• •Simplicity
• •Convenience
• •Discreetness

Best Practices

• •Lead with Utility: Always center the copy around the product's function. The primary reason a customer will buy this is for what it does. Start with the problem it solves (e.g., "opening a box," "cutting a tag").
• •Keep it Clear and Concise: Avoid jargon or overly technical language. The product's appeal is its simplicity, and the language should mirror that. Use short sentences and direct statements.
• •Emphasize "Always Ready": Consistently reinforce the value of convenience. Use phrases like "on your keys, in your pocket," "always with you," and "ready when you are" to drive home the benefit of its portability.
• •Use a Visual and Direct Call to Action: On platforms like Instagram, pair clean visuals of the product in use with a straightforward call to action like "Shop Now," "Learn More," or "Get Your Knifey."
• •Maintain a Confident and Helpful Tone: The brand is an expert in its niche. The tone should be confident in the product's quality and helpful in demonstrating its value, without being arrogant or aggressive. It's a simple tool, and the tone should be just as approachable.

Social Perception

Niche and Functional

Copy Examples

• •The Key to Convenience. Your Everyday Tasks, Solved.
• •That Amazon package isn't going to open itself. The Knifey on your keychain is always ready. Link in bio to get yours. #EDC #KeyChainTool #Utility
• •Small enough for your pocket, sharp enough for your daily tasks. The Knifey is crafted from durable stainless steel and designed to look like a standard key, so your most useful tool is also your most discreet one. Open boxes, cut strings, and handle life's little obstacles.
• •Stop Searching for Scissors.
• •Tired of tearing open packages? There's a smarter way. The Knifey is the key-shaped multitool that's always with you when you need it. Click to shop now and upgrade your keychain.