Brand Tone

Playful, Chic, Empowering, Approachable, Conscious & Informative

Brand Values

• •Natural Ingredients & Clean Beauty
• •Effectiveness
• •Self-Care & Indulgence
• •Inclusivity & Empowerment
• •Innovation & Trendsetting
• •Community

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of KNC Beauty's tone (playful, chic, empowering, approachable, informative yet fun) with examples of "do's and don'ts" for all team members creating content.
• •Embrace Emojis and Engaging Language: Consistently use emojis that align with the brand's playful and visual nature (💋✨💖🌿). Use vibrant, positive, and slightly cheeky language where appropriate, ensuring it remains inclusive and uplifting.
• •Prioritize Visual Storytelling: Ensure copy always complements the highly visual, colorful, and "Instagrammable" aesthetic of the brand. The words should enhance the fun and chic feel of the images and videos.
• •Incorporate User-Generated Content (UGC) Language: When sharing UGC, adopt a tone that celebrates the customer and their experience, reinforcing the community and relatable aspects of the brand. Keep it enthusiastic and appreciative.
• •Stay True to Core Values in Messaging: Continuously weave in messages about natural ingredients, self-care, effectiveness, and empowerment subtly or overtly in a way that feels authentic to the brand's playful and chic persona. For instance, talking about "clean ingredients that make you *and* your skin happy."

Social Perception

Trendy and "Instagrammable", Effective for Specific Needs, Fun and Enjoyable to Use, Black-Owned Business Icon, Associated with Quality and Natural Formulations, Empowering and Purpose-Driven

Copy Examples

• •Pucker up, gorgeous! 💋 Your pout is about to get the royal treatment. Our new [Product Name] lip mask is packed with all-natural goodness to hydrate, plump, and make your lips irresistibly kissable. Self-care just got a chic upgrade! #KNCLove #KissableLips
• •Twinkle all day, flirt all night! ✨ Our All-Natural Retinol-Infused Eye Masks are your secret weapon for bright, 'gram-ready eyes. 8 hours of beauty sleep in a star? Yes, please! #KNCBeauty #EyeGotThis #SelfCareStars
• •Your ultimate self-care ritual just landed. ✨ The [Bundle Name] set brings together our fan faves to hydrate, soothe, and give you that KNC glow from lips to eyes. Because you deserve to feel fabulous, effortlessly. #KNCGlowUp #TreatYourself
• •Nature knows best, and so do your lips! 🌿 Our SupaBalm is bursting with [Key Ingredient 1] and [Key Ingredient 2] to keep your pout perfectly soft and hydrated, naturally. Clean beauty that actually works? That's the KNC promise. #CleanBeauty #NaturallyKNC #SupaSoft
• •Be your own kind of beautiful, babe. 💖 At KNC, we're all about celebrating YOU. Our playful products are here to add a little fun to your routine and a lot of love to your skin. Shine on! #KNCBeauty #EmpowerYourGlow #BeautyYourWay