Brand Tone

Friendly, approachable, emphasizing individuality and self-expression, with a subtle tone of eco-consciousness.

Brand Values

• •Individuality & Self-Expression
• •Quality & Comfort
• •Affordability
• •Sustainability (Light)
• •Customer Focus

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits, tone, and provide "do's and don'ts" for language and style.
• •Know Your Audience Deeply: Understand who you're talking to.
• •Maintain Consistency Across All Channels: Ensure the brand's tone is recognizable and consistent across all platforms.
• •Read Aloud: This helps catch awkward phrasing and ensure the tone sounds authentic.
• •Check for Authenticity: Ensure the tone truly reflects the intended brand personality.

Social Perception

The brand is perceived as offering unique, good quality, and trendy apparel at affordable prices, with efficient shipping. It aims to be seen as a go-to for statement fashion pieces that allow for personal expression.

Copy Examples

• •"Look good, feel good, and shop smarter" with our unique, sustainable designs.
• •Express your individuality with our trendy and affordable print-on-demand clothing.
• •Discover quality and comfort in every piece, designed to make a statement.
• •Fast shipping and great quality - get your unique designs delivered right to your door.
• •Join our community and be the first to know about our new collections.