Brand Tone

Authentic, mindful, and subtly sophisticated

Brand Values

• •Naturalness
• •Anatolian Heritage
• •Sustainability
• •Ethical Production

Best Practices

• •Subtly weave in the inspiration from Anatolian culture and craftsmanship.
• •Emphasize the use of natural materials and conscious production.
• •Highlight the brand's commitment to sustainability and ethical practices.
• •Use storytelling to connect the product with Anatolian heritage.
• •Appeal to mindful consumers by gently highlighting ethical choices.

Social Perception

Ethical, high-quality, culturally rich, and environmentally conscious.

Copy Examples

• •Our linens, crafted with time-honored techniques, bring the warmth of Anatolia to your home.
• •Experience the natural comfort of Selenica, made with sustainably sourced cotton.
• •Each piece tells a story of Anatolian heritage, woven with care and respect for the environment.
• •Discover the beauty of ethical production and the luxury of natural materials with Selenica.
• •Selenica: Where comfort meets conscience, inspired by the traditions of Anatolia.