Brand Tone

Educational & Informative, Passionate & Enthusiastic, Community-Focused & Accessible, Direct & Honest, Innovative & Problem-Solving, Slightly Informal & Relatable

Brand Values

• •Accessibility in Woodworking
• •Quality & Precision
• •Education & Empowerment
• •Community & Support
• •Innovation & Improvement
• •People Before Profit
• •Passion for Craftsmanship

Best Practices

• •Prioritize Education & Value: Always aim to teach or provide genuine insight. Frame product benefits around solving problems or enhancing skills, not just features.
• •Embrace the Founder's Voice (Authenticity): Channel Jonathan Katz-Moses's passion, directness, and enthusiasm. Use 'we' to include the community and the team, but let his expertise and personality shine through where appropriate (e.g., 'Jonathan's Hot Take').
• •Speak to the Community: Use language that resonates with woodworkers. Acknowledge their passion, challenges, and desire to create. Foster a sense of belonging.
• •Highlight Innovation with Practicality: When introducing new tools, clearly explain the problem they solve and how they make woodworking better or easier. Show, don't just tell (e.g., link to demo videos).
• •Maintain Transparency & Honesty: Be straightforward about what tools can do. Acknowledge the learning curve if applicable. Build trust by being a reliable and honest resource.

Social Perception

Knowledgeable & Authoritative, Helpful & Generous with Information, Innovative Tool Designer, Community-Oriented, Product Quality & Value, Responsive (Founder), Trustworthy Resource

Copy Examples

• •Headline: Stop Guessing, Start Crafting: Precision Dovetails Are Now Within Reach. Body: Tired of sloppy joints? Our Magnetic Dovetail Jig, born from years of in-shop experience, guides your saw for perfect, repeatable results. We believe quality craftsmanship shouldn't be a secret. Learn the techniques, get the right tools, and build something amazing. #KMTools #Woodworking #DovetailJig #WoodworkingTips
• •Headline: Your Workshop's Next Level: Tools Designed by Woodworkers, for Woodworkers. Body: We get it. You pour your heart into every project. That’s why we obsess over every tool we design, from ensuring dead-on accuracy to making it feel right in your hand. Explore our latest innovations – battle-tested and ready to empower your craft. #KatzMosesTools #WoodworkingTools #Craftsmanship #Innovation
• •Headline: More Than Just Tools: Join a Community That Builds Together. Body: At KM Tools, we're passionate about making woodworking accessible to ALL. Dive into our free YouTube tutorials, share your projects, and get support from fellow craftspeople. Plus, a portion of every purchase supports the Woodworkers with Disabilities Fund. Let's build a stronger community, one project at a time. #WoodworkingCommunity #LearnWoodworking #KMToolsCares #PeopleOverProfit
• •Headline: Frustrated with [Common Woodworking Problem]? We Engineered a Solution. Body: Remember the [Common Woodworking Problem, e.g., 'hours spent trying to square your crosscut sled']? We’ve been there. That's why we developed the [KM Tool Solution, e.g., 'KM Jig and Sled Square'] – to save you time and deliver the precision your projects deserve. Watch Jonathan break it down on YouTube and see the difference true innovation makes. #WoodworkingSolutions #ProblemSolved #KMTInnovation #WorkshopUpgrade
• •Headline: From Our Shop to Yours: Honest Advice & Tools You Can Trust. Body: No fluff, just real woodworking. Jonathan Katz-Moses shares the techniques and tools he uses every day to create stunning pieces. Whether you're a weekend warrior or a seasoned pro, find the resources and quality gear you need to elevate your skills. What are you building next? #JKatzMoses #WoodworkingEducation #QualityTools #WoodworkingLife