Brand Tone

Aspirational yet Accessible, Helpful and Engaging, Promotional and Enthusiastic, Community-Oriented

Brand Values

• •Affordability
• •Quality
• •Accessibility
• •Customer Empowerment
• •Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., 'Aspirational yet Accessible,' 'Helpful,' 'Enthusiastic'), approved vocabulary, common phrases, and things to avoid. Share this with anyone creating content.
• •Always Prioritize Value and Affordability: Ensure that the message of getting good quality for a fair price is subtly or directly woven into most communications, reinforcing a core brand promise.
• •Stay Positive and Empowering: Use uplifting language. Focus on how the products can make customers feel good and confident. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Engaging and Responsive: Continue the practice of asking questions, encouraging interaction, and responding to customer comments and messages promptly and helpfully. This maintains the 'Helpful and Engaging' aspect of the tone.
• •Incorporate Local Context (When Appropriate): While primarily using English, acknowledging local events, trends (like wedding season glam), or using common local pleasantries (where culturally fitting and understood by the target audience) can make the brand feel more connected and accessible.

Social Perception

Positive-Leaning, Value-Driven, Engaged Community (Online). Sweet Face is generally perceived as a go-to local brand for affordable cosmetics in Pakistan. Customers appreciate the wide product selection and the frequent deals and promotions.

Copy Examples

• •✨ Glow up alert! ✨ Our NEW 'Luminous Silk' highlighter just dropped, and it’s everything you’ve dreamed of for that perfect Pakistani wedding glam! 😍 Get yours now for just PKR 850 and shine bright! Link in bio to shop! #SweetFacePK #NewCollection #HighlighterOnFleek #AffordableGlam
• •💖 Treat Yourself, Queen! 💖 Our 'Beauty Haul' Sale is ON! Get up to 40% OFF on your favorite lipsticks, foundations, and more. Don’t miss out on these amazing prices to refresh your makeup bag! Shop sweetface.com.pk today – because everyone deserves to feel beautiful! #SweetFaceSale #MakeupDeals #PakistanBeauty #AffordableLuxury
• •Discover Your Beauty. Unbeatable Prices. Original Products. Shop Sweet Face – Pakistan’s favorite online makeup store!
• •Hey Beautiful! 👋 Your Sweet Face favorites are calling + a special treat inside just for you!
• •(Image of a popular product) Got questions about our best-selling 'Matte Velvet' foundation? 🤔 Ask us anything! We're here to help you find your perfect shade and finish! Drop your Qs below! 👇 #SweetFaceTips #FoundationMatch #AskUsAnything