Brand Tone

Enthusiastic & Solution-Oriented, Direct & Informative, Trendy & Modern, Approachable & Casual

Brand Values

• •Innovation & Novelty
• •Convenience & Practicality
• •Discovery
• •Accessibility
• •Utility

Best Practices

• •Focus on the "Aha!" Moment: Frame copy around the discovery of a solution or a unique item. Use words that evoke excitement, surprise, and satisfaction (e.g., "finally," "genius," "game-changer," "secret weapon").
• •Keep it Concise and Visual (Especially for Social): Mirror the TikTok approach – get to the point quickly, highlight the main benefit, and let visuals (or vivid descriptions that evoke visuals) do a lot of the talking. Use emojis relevant to the product or feeling.
• •Use Relatable, Everyday Language: Avoid overly technical jargon or corporate speak. Write as if you're excitedly telling a friend about a cool new find. Use contractions and a conversational style.
• •Emphasize Benefits Over Features: While features are important, lead with how the product improves the customer's life, saves them time, or solves a pain point. For example, instead of "Made with durable ABS plastic," try "Built tough to handle your daily grind."
• •Maintain a Consistent Voice Across Platforms: While the format might change (e.g., TikTok video vs. website description), the underlying enthusiastic, solution-oriented, and approachable tone should remain recognizable. Develop a short brand voice guide with keywords and "do/don't" examples for anyone creating content.

Social Perception

Gadget & Novelty Hub, TikTok-Driven, General E-commerce Store, Trust and Credibility

Copy Examples

• •Headline (General): "Stop Scrolling, Start Solving! ✨ Discover the viral gadgets everyone's talking about. #iFoundIt" Body: "Tired of the same old routine? We hunt down the coolest, problem-solving treasures so you don't have to. Upgrade your everyday with iFoundIt Store!"
• •Product Post (e.g., for a kitchen gadget): "Say goodbye to kitchen chaos! 👋 This [Product Name] isn't just smart, it's a game-changer. Get yours and reclaim your counter space! Link in bio. #KitchenHacks #MustHaveGadget" Video idea for TikTok: Quick demo of the messy problem, then the product effortlessly solving it.
• •Email Subject Line: "🤯 We Found It! Your Next Favorite Thing is Inside..." Body Snippet: "Hey [Customer Name], at iFoundIt Store, we're obsessed with uncovering those 'aha!' products that make life a little easier and a lot more fun. Check out our latest arrivals – you might just find exactly what you didn't know you needed!"
• •TikTok Ad Script Snippet: "(Upbeat, trending music) Narrator: 'Is [common problem] driving you crazy? Ugh, same! But then... I found THIS! (Show product solving the problem impressively). Seriously, where has this been all my life?! Get yours at iFoundIt Store! #TikTokMadeMeBuyIt #ProblemSolved'"
• •Website "About Us" Snippet (Revised for more personality): "We're iFoundIt Store – your go-to for 'Oh, that's clever!' products. We believe life's too short for boring stuff. Our mission? To find and share awesome, problem-solving goodies that add a little spark to your day. Happy hunting!"