Brand Tone

Aspirational & Glamorous, Fashion-forward & Trendy, Helpful & Guiding

Brand Values

• •Confidence
• •Style & Individuality
• •Making an Entrance/Being Memorable
• •Glamour
• •Helpfulness

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., glamorous, celebratory, helpful), corresponding 'do's and don'ts' for language, and specific vocabulary to use or avoid.
• •Use social media sentiment analysis.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the brand's core tone should be recognizable.
• •Actively engage and respond to customer feedback to shape a positive perception.
• •Define the dos and donts of your brand's personality traits

Social Perception

Customers look for dresses that are stylish, fit well, offer good value, and are appropriate for the occasion. Social media significantly influences choices in this market. Active engagement and responding to customer feedback are crucial in shaping a positive perception.

Copy Examples

• •Shine brighter than ever at your next event with our stunning collection of party dresses!
• •Find the perfect dress that not only fits your body but also expresses your unique style.
• •Need help choosing the right dress? Our style guide is here to make you the belle of the ball!
• •Unleash your confidence and turn heads with our latest arrivals.
• •Make a statement that lasts a lifetime; choose a dress that reflects your unforgettable personality.