Tono de Marca

Passionate, Community-Oriented, Value-Driven, Confident & Empowering

Valores de Marca

• •Quality & Performance: High-performance yet fairly priced surfcasting rods, using proven materials.
• •Practicality & Functionality: Emphasis on what works for the angler without unnecessary complexity.
• •Community & Shared Experience: Designing for fellow anglers and fostering a community.
• •Fairness & Accessibility: Aiming to provide good value.
• •Innovation (within practicality): Crafting rods with new ideas for Kiwi fishos.

Mejores Prácticas

• •Emphasize Practical Benefits: Focus on how the rod's features translate to a better fishing experience (e.g., strength for bigger fish, reliability, balance for casting).
• •Use evocative language that connects with the joy and challenge of surfcasting.
• •Be Authentic and Transparent: The "No Rocket Science" and "fair price" approach suggests honesty.
• •Foster Community: Encourage interaction, share fishing stories (if applicable on social media), and reinforce the "by anglers, for anglers" message to build a loyal following.
• •Maintain a consistent tone across all platforms, reflecting passion, community focus, and value.

Percepción Social

A brand by anglers, for anglers – knowledgeable, practical, and offering good value gear designed for New Zealand conditions. A reliable choice for serious and 'obsessed' anglers, down-to-earth and focused on what truly matters in a fishing rod.

Ejemplos de Copy

• •Crafted With passion By anglers.
• •Designed by anglers for anglers.
• •The ultimate balance between function, performance and price.
• •A strong angler like you deserve a strong rod for fishing adventure that start anytime.
• •We optimize our pricing to make it fair and afforable for every angler.