Brand Tone

Sophisticated & Chic, Confident, Authentic, Modern & Contemporary, Inspiring & Aspirational (yet Attainable)

Brand Values

• •Quality Craftsmanship
• •Design Excellence
• •Authenticity
• •Modern Femininity/Empowerment
• •Passion for Footwear

Best Practices

• •Always Emphasize "Made in Spain": Consistently weave this into product descriptions, social media posts, and campaign narratives. It’s a core differentiator that speaks to quality, authenticity, and craftsmanship.
• •Speak to the Modern, Confident Woman: Use language that is empowering, stylish, and resonates with a contemporary female audience. Avoid overly casual or overly technical jargon. Focus on how the shoes make her feel and the style they help her project.
• •Highlight Material Quality and Design Details: Don't just say "quality"; describe it. Mention "supple leathers," "innovative silhouettes," "hand-finished details." This reinforces the premium nature of the brand.
• •Maintain Visual and Verbal Harmony: Ensure that the sophisticated, chic, and modern tone of the copy is perfectly matched by high-quality, stylish imagery and videography across all platforms.
• •Tell a Story: Whether it's the story of a particular shoe's inspiration, the brand's heritage, or the lifestyle of the KMB woman, narrative elements make the brand more engaging and relatable, reinforcing its authentic and passionate values.

Social Perception

KMB Shoes is generally perceived as a reputable Spanish footwear brand that offers stylish, high-quality shoes for women. Customers likely associate the brand with European fashion sensibilities, good design, and the durability that comes with quality craftsmanship. The "Made in Spain" label is a significant positive differentiator, often seen as a hallmark of quality and ethical production compared to mass-produced alternatives. They are likely seen as a good option for women looking for fashionable shoes that are a step above fast fashion, offering better longevity and design. The brand may be considered a form of accessible luxury or a reliable mid-to-high-end choice.

Copy Examples

• •Headline: Step into Spanish Elegance. Body: Discover KMB Shoes, where timeless craftsmanship meets modern design. Each pair is thoughtfully created in Spain, for the woman who walks with confidence and style. #KMBShoes #MadeInSpain #ModernElegance
• •Headline: Crafted for You. Inspired by Now. Body: Our latest collection is here! Experience the perfect blend of contemporary design and authentic Spanish shoemaking. Find your new favourites at KMB Shoes. #KMBStyle #NewCollection #SpanishDesign
• •Headline: The Art of Shoemaking, Reimagined. Body: At KMB, passion is woven into every stitch. We believe in quality that speaks for itself and designs that empower your every step. Explore the KMB difference. #QualityCraftsmanship #KMBFootwear #FeelConfident
• •Headline: Beyond Trends. Beyond Compare. Body: KMB Shoes offers more than just fashion; we offer enduring style, rooted in the rich heritage of Spanish craftsmanship. Elevate your look with pieces designed to last. #TimelessStyle #MadeInSpainWithLove #KMBWoman
• •Headline: Your Story, Beautifully Shod. Body: From bustling city streets to serene evening escapades, KMB Shoes are designed to accompany you. Authentic design for the modern journey. What will your KMBs say about you today? #MyKMBStyle #StepForward #AuthenticFootwear