Brand Tone

Informative & Direct, Classic & Quality-Oriented, Helpful & Inclusive, Slightly Formal but Accessible

Brand Values

• •Quality
• •Heritage/Tradition
• •Customer Service/Inclusivity
• •Greek Origin/Craftsmanship
• •Value for Money

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Classic, not old-fashioned"; "Informative, not dry"; "Helpful, not patronizing") with do's and don'ts for language and style.
• •Prioritize "Quality" and "Heritage" in Messaging: Consistently weave in terms that reinforce the brand's commitment to quality materials, craftsmanship, and its long-standing history, where appropriate and natural.
• •Maintain Clarity and Directness: Use clear, concise language, especially for product descriptions and calls to action. Avoid overly trendy slang that might not align with the established, slightly more formal but accessible tone.
• •Emphasize Solutions and Inclusivity: When discussing products, especially for items like plus sizes or style advice, focus on how K. Maroussis helps customers find what they need and feel confident.
• •Consistent Terminology: Use consistent terms for products, promotions, and brand elements across all platforms (e.g., always refer to "plus sizes" with the same terminology, use consistent branding for sales events).

Social Perception

kmarousis.gr is likely perceived as a reliable, traditional Greek retailer for men's clothing, especially for those seeking classic styles and a range of sizes, including larger ones. The extensive Pinterest presence suggests an effort to be seen as a resource for men's style. The active use of various social media platforms, including TikTok, shows an attempt to reach a broader audience and stay current, despite its historical roots.

Copy Examples

• •Headline (Website Banner/Social Media Ad): K. Maroussis: Timeless Style, Modern Man. Discover quality menswear and plus sizes, crafted with a legacy of excellence.
• •Product Description (Shirt): Experience the difference of a K. Maroussis shirt. Made with [mention fabric, e.g., premium cotton] and attention to detail, this [mention style, e.g., classic fit shirt] offers both comfort and lasting style. Perfect for the office or a smart-casual look. Available up to size [mention largest size].
• •Social Media Post (Facebook/Instagram - showcasing a suit): Elevate your presence. Our K. Maroussis suits combine generations of tailoring expertise with contemporary design. Find your perfect fit and make a statement. #KMaroussis #MensSuits #GreekFashion #QualityTailoring
• •Blog Post Intro Snippet: Navigating men's fashion, especially finding the right fit and quality, can be a challenge. At K. Maroussis, with our heritage in menswear since [mention year, if known, or 'decades'], we're here to make it simpler. This week, let's talk about choosing the perfect [Topic, e.g., winter jacket]...
• •Email Subject Line (for a sale): K. Maroussis Quality You Trust, At Prices You'll Love | Seasonal Savings Inside