Brand Tone

Elegant, sophisticated, aspirational, empowering, respectful, traditional, artisanal, and quality-focused.

Brand Values

• •Celebrating Heritage
• •Quality Craftsmanship
• •Modern Elegance
• •Female Empowerment
• •Customer-Centricity

Best Practices

• •Use Elevated Language: Consistently employ words like "elegant," "sophisticated," "refined," "heritage," and "artisanal" to reinforce the brand's premium positioning. Avoid overly casual slang or jargon.
• •Focus on "The Why": Don't just sell an abaya; sell what it represents. Frame the product as a tool for self-expression, confidence, and a connection to cultural heritage.
• •Highlight Craftsmanship: In product descriptions and social media posts, always draw attention to the specific details —the type of embroidery, the quality of the fabric, the intricacy of the design. This justifies the premium price point and builds value.
• •Speak to the Modern Woman: Acknowledge the dynamic life of your target customer. Create copy that resonates with her ambition, professionalism, and desire for both style and modesty. Position the abayas as functional for different aspects of her life, from work to special events.
• •Maintain Cultural Respect: Always approach the topic of the abaya with a deep respect for its religious and cultural significance. Use the blog and other content to educate and celebrate this heritage, establishing the brand as an authentic and authoritative voice in the modest fashion space.

Social Perception

Kmansoori Abayas is perceived as a trusted local brand offering high-quality, premium yet accessible products, and is considered reliable for online shopping.

Copy Examples

• •Image: A stunning, high-fashion shot of a model wearing a new, intricately embroidered abaya in a modern architectural setting. Caption: Define your elegance. Our new collection merges timeless tradition with a contemporary edge. Each piece, a work of art crafted for the modern woman. Discover the story in every stitch. #Kmansoori #ModernAbaya #DubaiFashion #EleganceRedefined #ModestLuxury
• •Headline: Confidence, Worn Daily. Body: Elevate your professional wardrobe with our Work Abayas collection. Sophisticated, powerful, and impeccably tailored for the modern workplace. Command the room with grace and style. Shop now and enjoy free shipping in the UAE. Call to Action: Shop Now
• •Text: Artistry in Thread. Heritage in Design. Sub-text: Explore our exclusive collection of handcrafted abayas, where every detail matters. Button: Discover New Arrivals
• •Subject: An Elegant Offer | Find Your Perfect Abaya Inside Preview Text: Timeless styles, crafted for you. Don't miss our exclusive sale.
• •Pin Image: A flat-lay image showcasing the luxurious fabric and detailed embroidery of an abaya, paired with elegant accessories. Description: The essence of modest fashion is in the details. Our abayas are designed with intricate hand-embroidery and premium fabrics to create a look that is both traditional and modern. Perfect for special occasions or elevating your everyday style. #AbayaStyle #ModestFashion #EmbroideryArt #KmansooriAbaya