Brand Tone

Expert, Professional, and Helpful

Brand Values

• •Quality
• •Partnership
• •Reliability & Service
• •Experience & Innovation

Best Practices

• •Prioritize "Expert" Language: Always use precise, technical terms where appropriate. Avoid overly simplistic language. The goal is to speak to a professional who understands the trade, reinforcing your credibility.
• •Emphasize Partnership over Transaction: Frame communications around collaboration and success. Use words like "Partner," "gemeinsam" (together), and "WIN/WIN" to show you are invested in your client's business.
• •Lead with Quality and Reliability: The core values of "Qualität" and "Zuverlässigkeit" (reliability) should be present in most communications. Use these words to build trust and justify the premium nature of the products.
• •Be Genuinely Helpful: Ensure that a significant portion of content is educational and practical (e.g., how-to videos, technical data sheets, application tips). This provides real value beyond the sale and solidifies your role as an expert resource.
• •Maintain a Professional and Direct Tone: The brand's voice is confident and knowledgeable, not playful or humorous. Communications should be clear, respectful, and focused on providing solutions for the customer's professional needs.

Social Perception

Highly reliable and specialized supplier of quality construction materials.

Copy Examples

• •For professionals who build on quality. Since 1980 your reliable partner for building materials, sealing and roofing accessories. Discover our range.
• •Perfect protection down to the last detail. Our PROSHIELD liquid plastic in use for a demanding balcony sealing. Secure, durable and developed by professionals for professionals. #KluthBaustoffe #Sealing #BalconyRenovation #ProfiQuality
• •Tutorial: How to properly seal with PROSHIELD TRANS | Transparent liquid plastic for tiles & more
• •Roofers & Carpenters, pay attention! High-quality roofing accessories and fastening technology directly from the specialist dealer. Request our catalog now!
• •Kluth Baustoffe: Professional quality for your trade. Specialist for sealing, roof & facade. Fast shipping. Order online now.